The Business Bytes
TBB BUREAU
KOLKATA, OCT 26, 2022
Personal and healthcare products maker Emami has signed Bollywood actor Akshay Kumar as the new brand ambassador for its power brand BoroPlus Ayurvedic antiseptic cream.
The FMCG major said it is upbeat about the cream brand joining hands with “Bollywood Ka All-Rounder” which is expected to spark new chemistry to propel the brand forward.
“Akshay Kumar’s multidimensional personality extends his filmy superstar persona to that of a dutiful son, a committed husband, a loving father and a responsible citizen. From Macho Man to Pad Man, to the emotional jerks, to his extra-ordinary comic timing, to the action hero, he embodies a multi-faceted persona. BoroPlus finds the multi-faceted values represented by Akshay Kumar a perfect fit for the multi-purpose functions of the brand,” said Priti A. Sureka, Director, Emami Limited.
“BoroPlus’s healing, antiseptic and moisturising properties make it a perfect antiseptic cream, lip cream, foot cream, 24-hour moisturiser, night cream, winter cream. Both Akshay & BoroPlus are also brands that take care of the happiness of the family – Parivaar Ki Khushiyaan,” she added.
Commenting on this new journey, Akshay Kumar said, “Brands build legacy on a foundation of trust. Emami and its iconic brand BoroPlus Ayurvedic Antiseptic Cream have built upon a strong heritage of consumer trust over nearly four decades by virtue of its product quality and efficacy. I feel very happy to be associated with a trusted brand like BoroPlus and become a part of the Emami family, which is a very popular household name in the world of personal care.”
The BoroPlus range comprises a wide array of expertly crafted skincare products, suitable for the whole family, including Antiseptic Cream, Body Lotions, Aloe Vera Gels, Soaps, Petroleum Jelly and Prickly Heat Powders.
