The Business Bytes
Chennai, November 7, 2024 (TBB Bureau): Eurogrip Tyres, one of India’s leading tyre manufacturers, unveiled the Trailhound family of tyres at EICMA 2024, with two new variants designed for different biking styles: the Trailhound STR, tailored for adventure motorcycles, and the Trailhound SCR, aimed at classic bikes, scramblers, and café racers.
Eurogrip also showcased its flagship range of two-wheeler tyres at the 110th edition of the show, which commenced on November 5 and runs until November 10 at Milan Rho-Fiera, Italy.
Commenting on the launch, P. Madhavan, Executive Vice-President of Marketing & Sales at TVS Srichakra Ltd., said, “Eurogrip has always valued participating in EICMA. For us, it has been one of the most important international platforms to showcase our products. It’s a pleasure to engage with a diverse audience at the show—riders, customers, business partners, global two-wheeler manufacturers, and more. Building Eurogrip as a strong global consumer brand and expanding into global markets is a key agenda for us, and we are on the right path to fulfill these ambitions.”
Alongside the Trailhound series, Eurogrip presented an extensive line-up covering a wide range of two-wheelers, including the BEE family for scooters, ROADHOUND for naked bikes and tourers, PROTORQ EXTREME for sports bikes, and the CLIMBER XC, XC-R & MX Junior series for off-roaders.
Eurogrip’s products are meticulously designed and tested to deliver outstanding performance. Its comprehensive product range, robust design, and advanced tyre technology are helping the brand expand its presence across several continents, including Europe. The company’s focus on product range expansion and market penetration has shown promising growth in recent years.
