The Business Bytes
TBB BUREAU
PUNE, SEPT 22, 2023
Finolex Cables Limited, a leading manufacturer of electrical and communication cables in India, on Friday announced the launch of its latest innovation in home automation – smart switches and smart door locks. These cutting-edge products are designed to elevate convenience, security, and energy efficiency, integrating seamlessly into the consumers’ modern lifestyle. Homeowners can now control their homes through touch and voice commands, as well as monitor and manage their settings using smartphones and voice assistants.
Finolex Cables launched its state-of-the-art smart door locks, transforming the concept of home security. These technologically advanced locks come with video door phone along with providing multiple access options, including fingerprint recognition, password entry, retina scan, periodic/one-time password, and remote unlocking via the mobile app. With their sleek and intelligent design, these locks enhance the aesthetics of modern homes while offering unmatched protection through cutting-edge encryption and advanced security features. The vast range includes door locks that can fixed on wooden, metal and glass doors with the price ranging from Rs. 12,000 to Rs. 50,000 approximately.
In addition to the smart door locks, Finolex Cables has also introduced WiFi-enabled smart switches that seamlessly integrate with existing electrical setups. These switches empower homeowners with complete control over their lighting and appliances. Whether operated manually, via remote control, or through virtual assistants like Ok Google and Alexa, the smart switches provide effortless convenience. Moreover, the panels are available in 5000 customized LED background colours and finishes to meet the aesthetic appeal of any designer. The smart app ensures Wi-Fi-enabled comfort with minimal effort. With superior craftsmanship and spark-free properties, Finolex Cables prioritizes safety for its customers. Pricing of these smart switches ranges from Rs. 8,000 to Rs. 12,000.
The company is further fortifying its offering by launching a completely new range of Switches branded Grazo. Finished in matt white to give a contemporary, modern looking design, the soft rounded edges of this switch are enhanced with screw caps to conceal the fixing screws to give it a stylish & innovative look.
Expressing delight at the launch, Finolex Cables Ltd. Executive Chairman Deepak K. Chhabria said, “Our latest offering of smart switches and smart door locks exemplifies our commitment to technological innovation and customer-centric solutions. Through these cutting-edge products, we aim to empower homeowners with enhanced convenience, security, and energy efficiency. We are invested in shaping the future of smart living, and these smart switches and smart door locks stand as a testament to our dedication to delivering excellence in every aspect of our business.”
“This new range of smart switches and smart door locks announce our entry in the home automation category and represents a significant milestone in redefining how we at Finolex Cables engage with our end consumer. Through extensive research and technological integration, we have crafted these products to deliver exceptional value to our esteemed customers. We have also ensured that these cutting-edge products are priced competitively, ranging from Rs 8,000 onwards, while delivering a truly convenient solution. Our new Grazo switches range will simultaneously help increase our reach and penetrate the mass market,” said Amit Mathur, President – Sales & Marketing, Finolex Cables.
Finolex Cables ealier ventured into the Fast-Moving Electrical Goods (FMEG) sector by introducing a range of innovative products such as the Crease Free Iron range, electric & room water heaters, fans, MCBs, switches, room heaters, conduits and lighting products, which have been highly acclaimed by consumers. The company’s growth can be attributed to its strategic approach, including the establishment of state-of-the-art manufacturing facilities and consistent capacity expansion to meet the dynamic needs of the market.
