The Business Bytes
TBB BUREAU
BHUBANESWAR, JAN 18
Godrej Appliances, India’s leading player in the home appliances segment, has strengthened its presence in Odisha with the launch of its second Exclusive Brand Outlet (EBO) in Puri today. With this launch, the brand now has 24 EBOs in Odisha.
The EBO located at VIP Road in Puri, opened in collaboration with channel partner Lokanath Enterprises, would strengthen the supply chain and create a next-level experience for the customers in the pilgrim city, the Company said.
EBOs solidify Godrej Appliances’ already extensive network across the country, fulfil the premium product requirement of the customers and most importantly give the consumers a much wider display to choose from, thus enhancing their purchase experience.
“With our exclusive showroom, we have the opportunity to showcase our entire range of best-in-class appliances at a single location. Puri is an important upcoming market for us and we look forward to delighting our customers with the best shopping experience,” said Raghunath Mishra, Zonal Business Head (East – OBJ)– Godrej Appliances.
