The Business Bytes
TBB BUREAU
NEW DELHI, SEPT 27, 2023
PUMA athlete and cricketer Harleen Deol on Wednesday unveiled an exclusive Race Day Tee for the Vedanta Delhi Half Marathon, scheduled to be held in New Delhi on October 15, 2023.
The fastest sports brand in the world, PUMA has been a long-standing partner of the Vedanta Delhi Half Marathon, and will present all the registered half marathon participants with an exclusive Race Day Tee. Besides, as a token of appreciation and the effort put in by the 10K runners, PUMA will give the overall top 500 men and 500 women runners a specially curated Finisher Tee.
Unveiling the Tee, Harleen Deol who was part of the Indian squad that clinched Silver at the Commonwealth Games 2022, said: “Running means everything to me. Our sport is all about running, and the Vedanta Delhi Half Marathon is a great initiative. This event inspires people. Women have broken barriers through the event and most of the decision makers at the Vedanta Delhi Half Marathon are women, and that tells you a lot.”
Commenting on the launch of the Race Day Tee, PUMA India Marketing Head Shreya Sachdev said, “As the sports partner of Vedanta Delhi Half Marathon, we are extremely excited to support the runners for this iconic road race with the launch of a new PUMA Race Day tee along with PUMA athlete and cricketer Harleen Deol. The tee is made with high-performance fabric to back runners all the way to the finish line”.
The USD 268,000 prize money World Athletics Gold Label Road Race, will be flagged off from the Jawaharlal Nehru Stadium on Sunday, October 15. Tens of thousands of amateurs will join World Championships Silver Medalist Daniel Ebenyo and Rio Olympic Gold Medalist Almaz Ayana in a race that has stood as a pinnacle of sporting glory under the watchful eyes of the International Event Ambassador – Two-time Olympic Champion Ashton Eaton.
Making the running movement in Delhi even stronger for consecutive years, Title sponsor Vedanta Limited will continue with the cause of #RunForZeroHunger during the race. For every kilometre run, the Indian conglomerate will provide a nutritious meal to a child through its flagship social impact initiative — the Nand Ghar project.
Commenting on the association, Vedanta Limited Non-Executive Director & Hindustan Zinc Chairperson Priya Agarwal Hebbar said, “It gives us immense joy to see the capital geared up for Vedanta Delhi Half Marathon. VDHM is a testament to the power of communities uniting for a cause, and the enthusiasm of the people only fuels our passion to give back to society. With the help of every participant, we will come one step closer to our dream that no child should go to bed hungry. For every kilometre run we will contribute one meal to a child through our Nandghar initiative and this year our aim is to contribute 2 million meals. I am confident, that not just Delhi, but the entire nation will Run For Zero Hunger.
IDFC FIRST Bank CMO TV Naarayan said, “IDFC FIRST Bank is delighted to be the Associate Sponsor of yet another edition of the Vedanta Delhi Half Marathon, one of the most awaited and recognized distance running events globally. This association aims to bring people together and promote a healthy lifestyle. As a Bank driven by the philosophy of social good, we feel this association is a great way to connect with our customers and encourage them as they challenge themselves to reach fitness or financial milestones. We look forward to an event that radiates energy, inspires a spirit of camaraderie, and encourages people’s #JourneyToTheStart”.
The Vedanta Delhi Half Marathon will be held on 15th October 2023. Registration for Half marathon, Great Delhi Run (Approx.4.5km), Senior Citizens’ Run (Approx. 2.5km) and the Champions with Disability Run (Approx. 2.5km) is open until 11:59 PM of 30th September 2023 or until spots are filled, whichever is earlier.
