The Business Bytes
TBB BUREAU
BHUBANESWAR, DEC 27, 2021
India faced unprecedented challenges during the second wave of the pandemic. During this testing time, corporate philanthropy assumed more significance than ever and played a critical part in helping individuals and communities get through difficult times. HCL, through all its entities, significantly ramped up its efforts to mitigate the humanitarian crisis. HCL proactively collaborated with the national and local governments and communities to meet the needs on the ground.
This year, as HCL Foundation (HCLF) celebrated 10 years of stewardship and impact, HCL Technologies also revised its Corporate Social Responsibility Policy document to further reaffirm its commitment to the Global Sustainable Development Goals as well as the National Missions.
“While HCL, as a group, coordinated efforts to fight the pandemic, HCLF also remained committed to the CSR mandate of ensuring holistic integrated development of communities and meeting highest standards of environmental sustainability,” said Nidhi Pundhir, Director, HCL Foundation.
HCLF continued to impact 2.14 million lives, brought 52,000+ acres land under community governance, and rejuvenated 82 water bodies with footprints across 21 States, 3 Union Territories and 122 Districts from rural and urban geographies of India, she added.
Standing firmly against exploitation of natural resources, HCLF recognized the growing need to invest in environment action and ecosystem conservation. Consequently, HCL Harit – the green initiative, was launched as a distinct flagship programme to ramp up efforts towards creation of a greener and more sustainable future. After successfully demonstrating models of rural transformation across 3 blocks in Hardoi district of Uttar Pradesh, HCL Samuday scaled its reach to 11 blocks. While the HCL Grant partners continued working across remote rural geographies to seed sustainable transformative models and solutions in environment, health and education, HCL Grant also announced the roll-out of its seventh edition. With innovation at its core, HCL Uday’s strategy started taking root and creating models of urban transformation across thematic areas. HCLF in partnership with various stake holders and NGO partners inaugurated various key initiatives and programmes across the 11 HCL Uday cities . HCL Foundation was also felicitated by Anandiben Patel, Governor of Uttar Pradesh, in recognition of its effort towards transforming 76 Anganwadi centers across Gautam Buddha Nagar into ‘vibrant centers’. In addition, Clean NOIDA’s efforts to revolutionize the Solid Waste Management System and make NOIDA into a visibly cleaner, helped the city become the cleanest medium city of India, as per the Swachh Survekshan 2021.
Sports for Change, HCL Foundation’s special initiative to promote grassroots sports also saw various achievements this year as many of our athletes’ won laurels at National and International Games. Under Power of One, HCLites continued by contributing digitally as well as engaging with communities on-ground for various community development and environment conservation related activities. With virtual learning taking prominence, HCL Foundation Academy played a significant role in keeping the sector connected and facilitating exchange of knowledge. HCLF also launched a new special initiative, ‘My E-Haat’, to strengthen the value chain of the Arts & Crafts sector and create a level-playing field for artisans.
The onset of COVID-19 magnified the inequalities existing in our society highlighting the need for CSR programmes to bring value to the business as well as the society. In the current situation, corporates must identify the areas that require immediate attention and devise strategies that will be beneficial to larger sections of society. The entities should align their strategies basis their research and knowledge of a specific issue which can be a win for community partners and the corporate. One should also carefully assess the ROIs of the CSR efforts to understand the bottom-line experience of beneficiaries. By aligning corporate citizenship efforts with revenue-generating activities, we can ensure that our CSR programmes are strategic and sustainable.
