The Business Bytes
THEBUSINESSBYTES BUREAU
MUMBAI, APRIL 10, 2025
HELL ENERGY DRINK, one of the fastest-growing energy drink brands globally, has unveiled its largest-ever international consumer contest in India, promising a spectacular array of prizes and experiences for Indian consumers. After a wave of success across international markets, the brand is now offering Indian participants the chance to win over 10,000 daily and weekly prizes, culminating in a grand prize that is bound to capture imaginations.
Running from April 7 to May 30, 2025, the “WIN WITH HELL” campaign invites consumers to purchase specially marked cans of HELL ENERGY DRINK — including HELL CLASSIC, HELL WATERMELON, and HELL APPLE — which prominently feature the tattoos of the brand’s global ambassador, Italian actor Michele Morrone. Each can holds a unique code under its aluminium tab, which can be registered at www.winwithhell.in. Participants simply need to upload the code and retain the tab to be eligible for daily, weekly, and grand prizes.
Among the most coveted rewards is a brand-new luxury car, set aside as the grand prize. Weekly prizes include the latest iPhone 16, sleek cabin trolley bags, 1.2-litre designer cool cups, and exclusive invitations to a private dinner with Michele Morrone in Mumbai. Daily winners stand a chance to claim premium backpacks and stylish sneakers. With so much on offer, the humble aluminium tab becomes a golden ticket to a world of thrilling possibilities.
Adrienn Popovics, Marketing Director at HELL ENERGY Hungary Ltd., expressed her enthusiasm about the Indian launch, stating, “India is one of our most dynamic markets with immense growth potential. This campaign is a milestone for the brand, marking our very first large-scale initiative in India. Building on our global successes, we are excited to witness how India brings its unique energy and spirit to this campaign.”
Unnikannan Gangadharan, Director at HELL-ENERGY PRIVATE LIMITED, echoed the excitement, noting, “We are beyond thrilled to be launching our biggest-ever consumer campaign for HELL ENERGY DRINK in India. With ‘WIN WITH HELL,’ our goal is to deliver an unforgettable and exhilarating experience for our consumers. India’s vibrant pulse inspired us to make this campaign truly memorable.
The campaign is being amplified through an aggressive marketing blitz across television, digital platforms, influencer collaborations, and robust social media engagement, ensuring wide reach and participation.
