The Business Bytes
PRIYABRAT BISWAL
BHUBANESWAR, JANUARY 9, 2021
Fast fashion brand and international retailer Hennes and Murtitz AB (H&M) entered the Odisha market with opening of a new store in Bhubaneswar on Saturday.
The world’s second largest fashion retailer H&M, which had made its India debut in the Select Citywalk Mall in New Delhi in October 2015, opened doors to its latest store at High Street Janpath here today, reaching the 50th store milestone that is achieved through aggressive expansions.
Spread across over 15,575 sq. ft, the new H&M outlet here offers fashion inspiration for the whole family, with clothes, shoes and accessories for ladies, men, teenagers and kids.
With an aim to make everyone look good and feel good, the products are designed and priced in a way that caters to diverse consumer needs with prices starting from Rs. 299 for accessories, Rs. 399 for women’s wear, Rs. 799 for denims and Rs. 1299 for menswear, respectively.
“We are excited and thrilled to open our 50th store in Bhubaneswar. The journey so far has been exciting and memorable,” said Amit Kothari, Head (Marketing & Communications), H&M India.
“With all social distancing norms and safety measures in place, we look forward to welcoming customers to Bhubaneswar as well as all our other stores in India,” he added.
H&M’s fashion offerings continue to bring collections that include everything from the latest trends to timeless classics so that customers across India can dress in their personal style in a sustainable way.
H&M has been offering a garment collection and recycling service across all stores which will also be available in the Bhubaneswar store. The initiative accepts unwanted clothes and textiles by any brand, in any condition, at the store, in exchange of a voucher that can be used towards purchase from H&M outlets.
