The Business Bytes
TBB BUREAU
NEW DELHI, AUGUST 25, 2022
Ever since its introduction, Honda Shine has ruled the 125cc executive segment with its unmatched quality and performance. Delighting customers yet again in a new avatar, Honda Motorcycle & Scooter India Ltd (HMSI) on Thursday launched the new Shine Celebration edition.
One of the most appealing executive motorcycle, brand Shine, ever since its entry into Indian two-wheeler segment has witnessed a phenomenal rise in its popularity across both urbran & rural markets.
Speaking on the new edition launch, Honda Motorcycle & Scooter India Managing Director, President & CEO Atsushi Ogata said, “As the nation warms up for the upcoming festive season, at HMSI we wanted to amplify this fervor further for our customers across regions.Renownedfamously as one of the most appealing executive motorcycle, brand Shine continues to delight millions of Indians in their journey on two-wheels. I am confident that the all-new celebration edition avatar will light up the festival vibes and bring new delight for our customers.”
The new Shine Celebration edition brings a fresh new look with its captivating golden theme. Whether it’s the fresh stripes, golden wingmark emblem, or celebration edition logo on the tank top, the new edition brings more premium style along with numerous appealing value additions.
While the new saddle brown seat lends a mark of premium sophistication and pride to its rider, the matte axis grey metallic muffler cover, touch of gold on its side coversand an all new golden garnish on the front blends brilliantly with the celebratory spirit.
Shine Celebration edition is available in two new attractive colour options – Matte Steel Black Metallic and Matte Sangria Red Metallic; and is be available in both drum and disc variant with an exciting starting price of Rs 78,878 (ex-showroom).
