The Business Bytes
Bhubaneswar, December 12, 2024 (TBB Bureau): IndiaFirst Life Insurance Company Limited (IndiaFirst Life) has marked a significant milestone with the launch of 18 new Agency branches in less than three months. This ambitious move, part of the company’s strategic initiative #AgencyNirmaan, underscores its commitment to broadening its reach and delivering comprehensive life insurance solutions to communities across the nation.
The newly inaugurated Bhubaneswar branch is set to play a pivotal role in expanding business within the city by actively recruiting advisors and enhancing local outreach.
Rushabh Gandhi, Managing Director & CEO of IndiaFirst Life, emphasized the importance of this expansion, stating, “The growth of our Agency channel across India is a critical step in reinforcing our national presence. Complementing our well-established Bancassurance business, this move aligns with our strategy to diversify and strengthen our multi-channel distribution network. Over the next two to three years, we aim to establish approximately 100 Agency branches nationwide.”
Sumeet Sahni, President of the Agency Channel at IndiaFirst Life, highlighted the broader impact of the expansion, noting, “Our pan-India growth under #AgencyNirmaan reflects our dedication to building a robust Agency channel. This initiative enables us to reach last-mile customers with tailored insurance solutions while creating significant employment opportunities. These branches not only enhance financial security for individuals but also contribute to regional socio-economic development.”
The new Agency branches, equipped with state-of-the-art facilities and staffed by skilled professionals, are designed to deliver personalized services rooted in IndiaFirst Life’s #CustomerFirst philosophy. The company is also engaging in community outreach programs to promote awareness about the importance of insurance and financial planning, aligning with the national vision of achieving “Insurance for All by 2047.”
IndiaFirst Life’s robust network, innovative products, and unwavering focus on customer-centric solutions position it as a formidable player in the life insurance industry. With this strategic expansion, the company reaffirms its commitment to fostering financial inclusion and securing a brighter future for all.
