The Business Bytes
THEBUSINESSBYTES BUREAU
BHUBANESWAR, JANUARY 28, 2025
Jivada, an innovative Odisha-based startup incubated at the Institute of Life Sciences (ILS), is set to pre-launch its groundbreaking Ayurvedic beauty and personal care range at Utkarsh Odisha 2025. This revolutionary product line, inspired by the emerging field of neurocosmetics, marks a global first by seamlessly integrating ancient Ayurvedic wisdom with cutting-edge science and technology.
The upcoming range incorporates natural and organic ingredients derived from ancient Ayurvedic texts, as well as neuropeptides renowned for their potent efficacy. Jivada’s unique neurocosmetics approach transcends traditional self-care by exploring the intricate communication between the skin and neural systems. The intelligent formulations interact with sensory receptors, providing targeted solutions to enhance skin resilience, reduce stress-related skin conditions, and address inflammation.
“Our sophisticated formulations work harmoniously with the skin’s neurological pathways to promote overall skin health,” said Dharitri Patnaik, Jivada’s founder and a Harvard graduate. “This breakthrough technology empowers individuals to achieve optimal skin health through scientifically engineered, neurologically responsive Ayurvedic products.”
The luxury Ayurvedic neurocosmetics range for both men and women is currently undergoing clinical trials and is slated for a global launch in April 2025. Key ingredients are ethically sourced from tribal women in Odisha and other regions of India, reflecting the brand’s commitment to sustainability and ethical practices.
Since its debut in April 2024, Jivada has swiftly emerged as a leader in India’s sustainable beauty industry. The brand’s Sanskrit-derived name, meaning “to give life,” encapsulates its mission to revitalize skin, hair, and body using nature’s finest ingredients. By blending Ayurvedic traditions with modern scientific innovations, Jivada positions itself as a frontrunner in eco-friendly beauty solutions.
In addition to showcasing its products at Utkarsh Odisha Expo, Dharitri Patnaik will speak at plenary sessions focused on women entrepreneurs and innovation. The sessions, hosted by Women & Child Development and Startup Odisha, will emphasize market readiness and the role of women in driving innovation.
Jivada’s commitment to ethical sourcing, support for women farmers, and eco-friendly practices underscores its dedication to creating quality, affordable luxury in self-care. As the brand expands globally, it seeks to place Odisha on the international map for sustainable beauty, reinforcing its mission to nurture the skin while respecting the planet.
