The Business Bytes
TBB BUREAU
BARBIL, JANUARY 29, 2021
JSPL Foundation, the social arm of Jindal Steel and Power Limited (JSPL), recently conducted a capacity building training programme for local women self-help group (SHG) members. Office bearers of 60 SHGs of peripheral villages took part in the two-day event.
The participants were imparted training on leadership qualities, business development, record-keeping and marketing of various products prepared by them. They were also educated and sensitized on economic activities, thrift & credit and bank linkage.
Meena Ghana of Kitabeda village, a mushroom grower since past few years said, “These programmes are really helpful for regular market information. For our farm produces and other products, we are completely dependent directly on the market. We need to study and understand the market to maximise direct-to-consumer reach.”
Thanking JSPL Foundation for the programme, Tilotama Mallick of Gobardhanpur village who runs a garment making unit, opined, “To see our business multi-fold, we must know business development and marketing strategies. Such events are unique and it should reach every single SHG member.”
Initiated by the JSPL Foundation, the local SHG women have also been exposed to tailoring training and production units, mushroom production, phenyl making, lac cultivation, bangle making, modern farming techniques, terracotta making etc. More than 100 persons have so far been facilitated and promoted to initiate different on-farm and off-farm economic activities who are contributing to their family’s economy in a dignified manner. JSPL Foundation has promoted about 1,200 SHG-based micro enterprises pan India, empowering more than 12,000 women.
