The Business Bytes
THEBUSINESSBYTES BUREAU
BHUBANESWAR, MARCH 17, 2025
Kenstar, a leader in India’s air cooler market, has launched the BLDC Maxx, a cutting-edge cooling solution designed to revolutionize energy efficiency and performance in Indian households. This latest innovation, powered by Brushless Direct Current (BLDC) technology, enhances reliability, extends product lifespan, and reduces electricity consumption by up to 60%, making it an eco-friendly and cost-effective choice.
As part of the launch, Kenstar has introduced an impactful campaign featuring Bollywood stars Rajkummar Rao and Patralekha, along with Techie Boy, an anime-inspired character symbolizing futuristic technology, efficiency, and sustainability. This campaign underscores Kenstar’s commitment to delivering smarter, cooler summers with advanced yet consumer-friendly innovations.
The BLDC Maxx-powered air coolers not only offer exceptional energy savings but also feature effective humidity control, ultra-quiet operation, and best-in-class durability, making them ideal for both residential and commercial use. The coolers come with a 5-year motor warranty and a 3-year pump warranty, ensuring reliable performance even in extreme summer conditions.
“Kenstar is dedicated to meeting the evolving aspirations of Indian consumers,” said Sunil Jain, CEO of Kenstar. “Customers today seek not only functionality but also aesthetic appeal and advanced technology. With BLDC Maxx, we are setting new benchmarks for efficiency and durability in the industry.”
Neha Khullar, Head of Marketing at Kenstar, emphasized the role of Techie Boy in making the brand’s innovation more relatable. “Techie Boy, along with our brand ambassadors, will help consumers understand how Kenstar’s advanced cooling solutions not only keep them comfortable but also contribute to significant energy savings,” she said.
With BLDC Maxx at its core, Kenstar has launched an extensive range of air coolers, including Tall Boy, TallDe, Arc 3D, and more, offering over 50+ SKUs across Maha Desert, Desert, Personal, Tower, and Window coolers. This ensures that every home and business can find the perfect cooling solution.
Further reinforcing its position in the home appliances market, Kenstar is also expanding into the air conditioner segment, complementing its existing portfolio of refrigerators, washing machines, water heaters, room heaters, and lifestyle appliances.
