The Business Bytes
Gurgaon, July 4, 2024 (TBB Bureau): Kenstar, the leader in the air cooler segment, has made a significant stride by launching a new range of large appliances. The announcement was made at the company’s Annual Business Meet held in Gurgaon on Thursday, where over 1000 partners gathered for a day of celebration, collaboration, and future planning.
Kenstar reported remarkable achievements in the business year 2023-24, reaching 130% of its target with an impressive 55% growth.
In his keynote address, Kenstar CEO Sunil Jain highlighted the company’s regional and global successes.
“Leading in the entire South region, we have reclaimed our number 1 position in Karnataka. Our dominance continues in the East and West markets, with strengthened positions in Orissa and West Bengal. Here in the North, the demand for big coolers is surging. Our journey to becoming a leader in this segment has shown tremendous response. With these achievements, we are on our path to becoming the No. 1 Air Cooler Brand in the country,” said Jain.
Jain also emphasized the company’s progress in the e-commerce and large format retail channels. “We kept pace with today’s customers’ needs. We started our online e-commerce and large format association journey. In just a few years, we are already one of the fastest-growing brands in the country on both e-commerce and large format channels.”
Kenstar’s success extends beyond India, with its presence in over 30 countries, leading the markets in the SAARC, Middle East, and Africa regions.
The event saw the presence of Kenstar’s brand ambassadors, Rajkummar Rao and Patralekhaa, who unveiled the company’s latest range of large appliances. The new lineup includes double-door frost-free refrigerators, split air conditioners, and fully automatic washing machines, marking Kenstar’s full entry into the home appliances sector.
Kenstar also launched new BLDC cooler models, showcasing the company’s dedication to energy-efficient and high-performance products. Furthermore, the company reaffirmed its commitment to its core categories, including Air Coolers, Small Home Appliances, and water heaters. Kenstar has significantly expanded its product offerings, now boasting over 100 SKUs in small home appliances alone.
