The Business Bytes
THEBUSINESSBYTES BUREAU
MUMBAI, JANUARY 9, 2025
Korean beauty brand TIRTIR has officially entered the Indian market, launching offline through a collaboration with Reliance Retail’s Tira. This partnership is set to revolutionize the Indian beauty landscape, bringing TIRTIR’s innovative and globally renowned products directly to local consumers.
TIRTIR has gained international acclaim, particularly for its Mask Fit Red Cushion Foundation, which features an impressive 30 shades to cater to a wide spectrum of skin tones. This product has set a new standard in inclusivity, addressing the need for diverse shade ranges in the beauty industry. Alongside this flagship product, TIRTIR offers a range of other popular items. The Milk Skin Toner, known for its hydrating and refreshing properties, is a skincare essential. The TIRTIR Ceramic Milk Ampoule, a premium skincare solution, is celebrated for its potent formula that strengthens the skin barrier and enhances radiance. Additionally, the Mask Fit Makeup Fixer is a powerful setting spray designed to keep makeup looking fresh, radiant, and long-lasting throughout the day.
These products and more are now available in select Tira stores, including Jio World Drive in Mumbai, DLF Avenue in Vasant Kunj, Delhi, Mall of Asia in Bengaluru, and both Infiniti Mall locations in Mumbai. TIRTIR’s entry into the Indian market is expected to make a significant impact, offering beauty enthusiasts access to high-quality, innovative products.
Tira, launched by Reliance Retail Limited, is India’s leading omnichannel beauty retail platform. With a focus on technology-driven, personalized experiences, Tira offers a curated selection of global and local beauty brands. Its website and app feature an intuitive, clutter-free interface that allows customers to browse by category, brand, or specific concerns. Beyond shopping, Tira provides beauty content, tips, and tutorials, creating a comprehensive beauty hub. Personalized tools ensure that users receive product recommendations and offers tailored to their preferences and purchase patterns.
In-store, Tira enhances the customer experience with a range of services and the latest beauty tech tools. Customers can benefit from makeup and skincare consultations, virtual try-ons, and personalized beauty routines. Tira’s highly trained beauty advisors are dedicated to helping shoppers find the perfect products, ensuring a fulfilling and personalized shopping experience. As TIRTIR makes its offline debut in India, it is poised to captivate consumers with its commitment to quality, innovation, and inclusivity, cementing its place in the country’s dynamic beauty industry.
