The Business Bytes
TBB BUREAU
MUMBAI, FEB 13, 2023
Lista Jewels, a leading luxury diamond jewelry brand, on Monday announced the appointment of Film Producer and Entrepreneur Mansi Bagla as their new brand ambassador.
Mansi will represent Lista Jewels and they plan to do a Valentine’s Day campaign that celebrates the contemporary woman and her choice to embrace her individuality with diamond jewelry. The campaign will feature outdoor, digital, and influencer elements and showcase Mansi in different looks flaunting exquisite diamond jewelry pieces by Lista Jewels. The new collection is designed for modern women who view jewelry as a fashion statement and an extension of their personal style.
The appointment of Mansi Bagla is a reflection of Lista Jewels’ commitment to empowering women and celebrating their strength, beauty, and enduring love. Just like a well-crafted film, diamonds have the power to tell a story and evoke strong emotions. They are timeless and a precious reminder of the special moments and people in our lives. The partnership between Lista Jewels and Mansi represents a shared understanding of the connection between women and diamonds.
“Mansi’s passion for storytelling and bringing beautiful visions to life on screen aligns perfectly with the elegance and timelessness of our jewelry and what Lista Jewels stands for,” said Hitesh and Lokesh Gurnani, Lista Jewels. “Mansi represents strength and her journey as an entrepreneur in a male-dominated industry stands out. Her sense of commitment, vision, and never-say-die attitude makes her a diva in real life, and this is how we see our Lista Women – they are all divas,” they added.
Mansi Bagla, Founder of film production house Mini Films, expressed her excitement about the partnership. “Diamonds represent more than just luxury and wealth, they symbolize strength, beauty, and enduring love,” said Mansi. “The trust that I have built over the years of my career is not just limited to the quality of the work but also the values that I believe in. Just like my company, diamonds are a symbol of trust and credibility. I am honored to represent a brand that understands and celebrates this connection between women and diamonds.”
Her first film, “Forensic”, received a tremendous response on OTT and has been nominated across categories for this year’s awards season. Mansi is now preparing for her next films, one of which is on the adaption of Ruskin Bond love stories.
