The Business Bytes
PRIYABRAT BISWAL
BHUBANESWAR, NOV 24
Globally renowned hygiene brand Livinguard AG has partnered with legendary cricketer and current President of the Board of Control for Cricket in India Sourav Ganguly to be its brand ambassador for masks and gloves. As a leader and role model in the world of cricket and beyond, Sourav Ganguly exemplifies the ethos of the Livinguard brand – to prioritize the protection of people and the planet.
The announcement of Ganguly’s association with Livinguard was made during a virtual press conference in presence of the former India captain, Livinguard AG Founder, Inventor & CEO Sanjeev Swamy and senior officials of the Switzerland headquartered company.
Through this association, Livinguard will also be launching a limited edition autographed Sourav Ganguly Street mask. The limited edition masks, treated with the Livinguard technology, have been proven to destroy over 99.9 percent of bacteria and viruses, including SARS-CoV-2, the virus that causes COVID-19. The limited edition autographed Sourav Ganguly mask will be launched at the end of this month.
Livinguard’s revolutionary products have the ability to provide the ultimate protection and are available in three variants – Street, Pro and Ultra, and the masks are reusable for up to 6 months.
Commenting on his association with Livinguard AG, Sourav Ganguly said, “Facemasks and gloves have become an extension of our daily attire. Livinguard face masks and gloves are not only preventive, but also protective… At a time where we need to wear the right masks and gloves to protect ourselves during this “new normal”, we must also remain conscious of the impact it has on our planet. My ethics completely match with Livinguard’s vision and purpose. It is an honour to associate with a brand whose top priority is the safety and wellbeing not just of people but also the planet.”
“When it comes to continuous disinfection, no other facemasks are created with the same care and intense R&D as we do at Livinguard,” said the Livinguard AG Founder, Inventor & CEO.
