The Business Bytes
PRIYABRAT BISWAL
BHUBANESWAR, DEC 1
Writing instruments maker Luxor Group on Tuesday announced its foray into the personal and home hygiene segment with a host of nanotechnology-based products under the Luxor Nano range.
To begin with, the group has introduced “all-in-one disinfectant spray”, pocket disinfectant spray, gadget disinfectant spray and hand sanitizer.
“The company plans to increase its presence in this specific segment given rising demand fuelled by the Covid pandemic,” Luxor said in a statement.
Based upon Active Nano Technology, Luxor Nano brand provides superior and lasting protection by killing 99.9% bacteria, viruses and repels dust and dirt from the surface.
“Nanotechnology offers enormous benefits in terms of safety and stability; we see this technology as a gamechanger in the health and hygiene sector,” said Luxor Group Executive Director Pooja Jain Gupta. Globally, nanotechnology is gaining prominence across product categories since it’s recognised as a high-efficacy product, she added.
The products are dermatologically tested and highly effective against any kind of bacteria or virus, Jain claimed adding “the initial response has been highly encouraging”.
The new range of Luxor Nano products is available across the online portals — flipkart.in, amazon.in and also through Luxor’s e-commerce portal – luxor.in and in various retail stores pan India.
