The Business Bytes
TBB BUREAU
NOIDA, JULY 19, 2022
Merlin Entertainments, one of the world’s leading visitor attraction operators, today announced its re-entry into the Indian market, with Madame Tussauds India in an all-new avatar at a new location. The Madame Tussauds India attraction opened the gates to fanfare today at DLF Mall at NOIDA.
The venue is alight with some of the brand-new attractions along with the most interactive experiential displays that will offer a unique experience to the visitors. The attraction is specially designed to offer an exceptional experience to visitors, with the opportunity to interact with their favourite celebrities and role models.
India, recognised for its rich cultural past, sparkling Bollywood star-studded actors and entertainment sector diversity, is an iconic destination to host the world renowned attraction brand. The new wax attraction by Madame Tussauds will feature close to 50 figures from various genres, including history, sports, music, film, and television. Each wax figure is crafted by over 20 international artists working concurrently for 3-6 months to create the magic. The attraction’s audiences have long held a special place in their hearts for Madame Tussauds and visitors are promised an unforgettable star-studded experience.
Spread over 16,000 Sq.ft and showcasing close to 50 wax figures, the attraction will open to the public from today. Visitors will have the opportunity to meet international and domestic current and late famous figures, such as Prime Minister Narendra Modi, India’s greatest freedom fighters such as Mahatma Gandhi, Sardar Vallabhbhai Patel, Bhagat Singh, Subhas Chandra Bose, Cricketing legends like Sachin Tendulkar, Kapil Dev and Virat Kohli, Bollywood celebrities like Shahrukh Khan, Salman Khan, Anil Kapoor, Katrina Kaif and Madhubala; singing legends Asha Bhosle and Sonu Nigam, and many more. For those with younger children, they will also have the chance to meet their favourite cartoon characters including Motu-Patlu.
Speaking on the opening, Anshul Jain, General Manager and Director Merlin Entertainments India Pvt Ltd said: “We are overjoyed to announce that world’s most famous wax attraction, Madame Tussauds, is finally opening its doors in India, at the new and exciting location of the DLF Mall at Noida. The wax attraction will provide theIndian audience with an immersive and thrilling glimpse into the glamorous world of well-known celebrities and personalities. We have emphasised on Indian superstars, knowing that both residents and visitors will enjoy meeting these icons who have made a difference in their lives in many ways. Madame Tussauds is set to serve each one of our visitors with a magical and unique visit they’ll remember for years to come.”
Rob Smith, Divisional Director, Midway Asia Pacific, Merlin Entertainments Group said: “We are excited as we get ready to capture all the smiles and excitement as fans meet their favourite Indian and International superstars. It will be an amazing experience to welcome people to their most loved wax attraction. Moreover, we are delighted to give our Indian fans their most loved attraction in a new avatar and at a new location.”
Pushpa Bector, Executive Director, DLF Retail said, “The re-opening of Madame Tussauds is one of the most anticipated launches in the country and we are glad to be their partner of choice. Entertainment continues to be one of the key attractions at DLF Mall of India and with this new addition, we are curating a whole new level of unique experiences for our patrons across age groups.”
Adding to this, Manish Mehrotra, SVP & Head of Mall Operations, DLF Shopping Malls said, “ We are thrilled to have partnered with Madame Tussauds and aim to further expand the entertainment quotient at the mall. Our visitors will now have the opportunity to get up close and personal with their favourite known personalities and experience a thrill like never before. We hope to continue catering to our patrons in unique ways and provide new, exciting formats which encourage them to come back to our mall.”
Attraction tickets are available via walk-in at the counter of Madame Tussauds India at 4th floor, DLF Mall of India, from the opening day. Tickets are available at Rs 960 for adults and Rs 760 for children, with the added benefit of flexibility in enabling visitors to visit at any time and for any duration for the day the ticket is booked for.
