The Business Bytes
Bhubaneswar, August 20, 2024 (TBB Bureau): Hair & Care, a well-known hair oil brand from Marico Ltd, celebrated for providing up to 100% damage repair, has unveiled its latest innovation — Hair & Care Oil in Serum. This new product combines the styling benefits of a serum with the nourishing properties of almond oil.
Launched in West Bengal, Odisha, Punjab, and the Northeast region, Hair & Care Oil in Serum boasts an ultra-light formula enriched with almond oil and infused with Vitamin E. This unique blend helps control frizz, leaving hair smooth, shiny, and silky—all at an affordable price of just Rs 2 per use.
Commenting on the launch, Somasree Bose Awasthi, Chief Marketing Officer at Marico Ltd., said, “Women love the beauty of leaving their hair open, but frizz and tangles often get in the way of achieving that perfect look. With Hair & Care Oil in Serum, we’ve combined the styling benefits of a serum with the nourishing goodness of almond oil. Recognizing that serums are often perceived as expensive, we’ve ensured that our product is a value-for-money option, offering premium hair care at just Rs 2 per use. At Marico, we are dedicated to delivering innovative solutions that enhance beauty routines, and this launch is a testament to that commitment.”
Hair & Care Oil in Serum is now available at leading retail outlets across West Bengal, Odisha, Punjab, and the Northeast region.
