The Business Bytes
Kolkata, October 21, 2024 (TBB Bureau): In a heartfelt tribute to Breast Cancer Month, Medica Superspecialty Hospital hosted a special event, ‘Bijoya: Brave and Beautiful,’ celebrating the resilience of women who have triumphed over breast cancer or are currently battling the disease. The gathering aimed to highlight the importance of early detection, support systems, and the strength of community in overcoming this prevalent illness.
Dr. Pooja Agarwal, Consultant of Surgical Oncology (Breast Surgery) at Medica, addressed the attendees with insights on recognizing early symptoms and understanding when to seek medical help. Emphasizing the theme set by the World Health Organization—”No one should face breast cancer alone” — Dr. Agarwal stressed the critical role of family and societal support for patients.
Moderated gracefully by Ms. Arunima Datta, Psycho-oncologist at Medica, the event brought together around 25 patients and survivors, who shared their inspiring journeys and triumphs against the odds.
Breast cancer constitutes approximately 25% to 32% of all cancers among Indian women, making awareness during October, recognized as Breast Cancer Month, vital. During this time, communities, businesses, and individuals come together to stand in solidarity with those affected by the disease.
Dr. Agarwal noted, “Successful treatment for breast cancer requires not only medical expertise but also a commitment to self-care. Personalized care, accurate diagnosis, and a coordinated treatment plan are paramount. It’s alarming that 61% of breast cancer patients present at advanced stages in India, often due to cultural factors and low awareness. Early diagnosis is essential; we recommend that all women over 40 undergo annual mammograms and that younger women conduct regular self-breast examinations.”
In her welcoming remarks, Ms. Datta expressed, “We named this event ‘Bijoya’ to honor the strength of women who juggle numerous roles, often transforming into patients while fighting this challenging disease. True beauty lies not in outward appearances, but in mental resilience and the courage to face life’s hardships. It is crucial that mental well-being is prioritized alongside physical health. We are encouraged to see that more patients and their families are recognizing the value of counseling and emotional support.”
Among the attendees was Aruna Basak, an 86-year-old survivor who shared her journey: “When I was diagnosed with breast cancer earlier this year, I thought my life was over. I came to Medica with a lump, and after testing, I received the diagnosis. I was terrified, especially since my son lives abroad, but Dr. Agarwal assured me I would be fine. I underwent surgery, and thankfully, I didn’t require aggressive treatment afterward. With the right support and care, this challenging journey can lead to new beginnings.”
Another survivor, Gauri Bhattacharya, 76, reflected on her experience, stating, “When diagnosed with breast cancer this year, I knew I had to fight. My husband was my greatest strength. Though I was scared due to my age, my treatment at Medica was smooth. I am currently on hormonal therapy and have returned to my regular life.”
Dr. Ayanabh Debgupta, Regional Chief Operating Officer of Manipal Hospitals East, highlighted the global impact of breast cancer, noting, “Breast cancer is the most common cancer worldwide, with 2.3 million new cases each year. The survival rate is fortunately high, but awareness and early detection are crucial for overcoming this disease. Today’s event showcased the dedication of our oncology team, and I wish all our survivors continued health and happiness.”
