The Business Bytes
TBB BUREAU
BHUBANESWAR, MAY 12, 2022
Modicare Limited, one of India’s leading direct selling companies, recently launched Blue Light Shield, a gender-neutral and efficacious skincare range to combat the harmful effects of Blue Light rays.
Urban Color London’s Blue Light Shield range leverages innovation and technology to offer the consumers a ‘Screenguard’ against the high energy Blue Light emitted from digital devices and provides modern day solution to the new-age skin concerns.
The range comprises of a meticulously designed five-step regime – Gentle Face Wash, Resurfacing Gel Scrub, Deep Clean Coffee Masque, Reset Serum Oil and Moisturising Crème.
Blue Light Shield Gentle Face Wash: Priced at Rs 500, it is a gentle sulphate-free face wash that cleanses and detoxifies skin.
Blue Light Shield Resurfacing Gel Scrub: Priced at Rs 550, the Resurfacing Gel Scrub comes with 100% natural cellulose charcoal beads that detox and resurface skin instantly.
Blue Light Shield Deep Clean Coffee Masque: Priced at Rs 650, an enriching masque that deep cleans and removes excess oil while providing hydration and protection against Blue Light rays.
Blue Light Shield Reset Serum Oil: Priced at Rs 550, light, easily absorbed non-greasy face serum oil that shields the skin from harmful Blue Light rays.
Blue Light Shield Moisturizing Crème: Priced at Rs 650, the Moisturizing Crème hydrates, repairs and protects skin from harmful Blue Light ray exposure.
The products have been formulated using Urban Color London’s proprietary technology that neutralises effects of Blue Light rays. The hero ingredient in the range is Carotolino Active, a combination of Beta-Carotene, Carrot Root Extract and Carrot Seed Oil that unite in a perfect base to provide complete protection from Blue Light rays and promoting overall skin health.
The range is 100% vegan, paraben & cruelty free and dermatologically tested.
Announcing the launch, Modicare Limited Founder and Managing Director Samir Modi said, “The Urban Color London’s Blue Light shield system has been created to replenish skin’s hydration and ward off the harmful effects of exposure to Blue Light emissions. Our world’s most advanced and patented product range helps to hydrates skin, repairs and protects skin from premature signs of ageing, loss of elasticity and dehydration caused by Blue Light exposure. Our range is the perfect solution for today’s larger usage of technology and helps to negate those effects.”
All the products under the Blue Light Shield Skincare range are available across the country through Modicare consultants.
