The Business Bytes
TBB BUREAU
BHUBANESWAR, JULY 12, 2021
Modicare Limited, one of India’s leading direct selling companies, strengthens its presence in the health & wellness space with the launch of the immunity boosting Chyawanprash under its popular ‘Well’ brand.
The launch comes close on the heels of the company’s silver jubilee, fortifying its illustrious journey and the promise of providing relevant products at the right price.
The Chyawanprash is developed under Well brand’s new ‘Sci-Vedic’ range that brings together the best of Ayurveda and Modern Science. It is packed with the goodness of more than 40 essential herbs such as Chandan, Amla, and Ashwagandha that help boost immunity. A powerful antioxidant, Well Chyawanprash not only help strengthen and stimulate immune system, but also supports healthy respiratory system, improves memory, aids in blood purification, besides effectively fighting against common diseases to support overall wellbeing.
With demand for health and wellness products witnessing an upward trend amidst the COVID times, this launch is a strong step in fortifying Modicare Limited’s position in the wellness space that has been witnessing rapid growth.
Announcing the launch, Samir Modi, Founder and Managing Director, Modicare Limited said, “Triggered by the onslaught of COVID, health and wellness have assumed massive significance and boosting immunity products have become a compelling need today. With our unwavering commitment to innovate and bring in new products that make a difference, we have leveraged the age-old traditional wisdom of Ayurveda and merged it with modern science, to introduce products under the ‘Sci-Vedic’ range. Given the overwhelming interest in immunity building category, Well Chyawanprash is a natural progression as we look at further consolidating our sectoral leadership.”
Well Chyawanprash is available at a maximum retail price of Rs. 215 for 500g and can be purchased across the country through Modicare direct sellers.
With wellness being a key category, Modicare has been continuously leveraging innovation and technology to provide world-class products to its customers. With an enhanced focus on immunity building, Modicare’s ‘Well’ brand has witnessed an upsurge in demand and today accounts for 29% of the total Modicare business. In fact, the brand has grown by over 40% in 2020-21.
In addition to the recently launched Chyawanprash, the brand offers a multitude of products under its Sci-Vedic range such as Well Turmeric, Well Amla, Well Tulsi, Well Aloe Vera, Well Ashwagandha, and many more, designed to cater to the needs of individuals as per their requirements.
