The Business Bytes
TBB BUREAU
BENGALURU, JAN 3, 2023
POCO, one of India’s leading consumer technology brands, on Tuesday announced the launch of its most affordable smartphone POCO C50.
Pushing the boundaries in the entry-level segment, the latest addition to the POCO C-series takes the experience to a new level with its unique design, 8MP dual AI camera, massive 5000mAh battery, immersive 6.52 inches display, and stellar performance, thanks to MediaTek Helio A22 processor.
The newly launched smartphone offers an added security feature with a blazing-fast rear fingerprint sensor, making it a complete package in the segment.
Commenting on the launch, Himanshu Tandon, Country Head, POCO India said, “We at POCO India are excited to launch the first product for 2023 – POCO C50 and it is here to let the consumers #SlayAllDay. Strengthening our position in the sub-10K segment, the latest addition to the C-series portfolio is a perfect blend of enhanced display, software, gaming, and camera experience.”
“After the resounding success of POCO C3 and POCO C31, the launch of POCO C50 is a testimony to take the user experience a notch higher. We are confident that it will be a market disruptor and will further redefine the smartphone experience,” he added.
POCO C50 features an immersive 6.52” HD+ Display with 720X1600 resolution, which makes watching content, and doing video calls more feasible. Backed up with a touch sampling rate of 120Hz, POCO C50 delivers an efficient, smooth, and vivid content streaming experience. To further enhance the entertainment experience, the new entrant has loud speakers, ensuring a high-quality audio experience.
Built to #SlayAllDay, the long-lasting 5,000mAh battery makes it easy for the users to stay powered through the day. POCO C50 supports 10W fast charging, which guarantees endless fun for marathon gaming, movie watching, or hours-long photo shooting.
The new entrant in the C-series lineup features an 8MP AI dual camera setup along with a 5MP front snapper. Able to capture crisp and vibrant photographs in all lighting conditions, POCO C50 dials up the camera performance like no other. The smartphone also offers a no-compromise video experience with 1080p @ 30fps. Further, it comes with a wide range of innovative photography and videography features and modes, allowing users to capture each and every moment with precision and clarity.
Powered by MediaTek Helio A22 chipset, POCO C50 delivers high performance, long battery life and enhanced camera performance. Further, the support of LPDDR4X RAM delivers sustained high performance. Complementing its hardware, POCO C50 empowers its users with a hassle-free experience with Android 12 Go Edition.
POCO C50 flaunts a ‘premium leather-like’ finesse at the back panel that gives it a classy look and perfect in-hand feel with zero smudges. For your outdoor activities, POCO C50 will have your back with its splash proof and dust resistance coating.
POCO C50 is available in two storage variants: 2GB+32GB at Rs 6,249 and 3GB+32GB at Rs 6,999, respectively. Available in two exciting colors, Royal Blue and Country Green, the newly launched smartphone will be available on Flipkart starting 10 January 2023.
