The Business Bytes
TBB BUREAU
NEW DELHI, JANUARY 30, 2024
Motorola announced today the debut of its latest entry-level smartphone within the renowned g series franchise – the moto g24 power. This affordable yet feature-packed device boasts an ultra-premium design and a substantial 6000mAh battery, redefining the standards for entry-level smartphones.
The moto g24 power showcases a sleek and elegant 3D Acrylic glass (PMMA) finish, making it one of the thinnest and lightest devices in its segment despite the hefty battery capacity. Running on the latest Android™ 14, it features an advanced 50MP Quad Pixel camera system paired with a leading 16MP selfie camera, ensuring exceptional photo quality in various lighting conditions.
With a streamlined camera housing and a side-mounted fingerprint reader, the moto g24 power offers both aesthetic appeal and user convenience. Its slim profile, measuring just 8.99mm thick and weighing 197g, is complemented by a water-repellent design and IP52 rating, available in two elegant colors – Ink Blue and Glacier Blue.
Equipped with a TurboPower 33W charger, the moto g24 power ensures rapid charging capabilities, allowing users to enjoy extended usage and entertainment on a single charge that lasts nearly a complete weekend.
The device comes with various standout features such as Flash notifications, Health Connect for managing health data, and Enhanced PIN security. The advanced 50MP Quad Pixel camera system delivers enhanced low-light sensitivity and macro capabilities, while the notchless 6.6″ 90 Hz IPS LCD display with Dolby Atmos stereo speakers provides an immersive entertainment experience.
TM Narasimhan, Managing Director of Motorola’s Mobile Business Group – India, expressed enthusiasm about the launch, stating, “With the moto g24 power, we aim to democratize smartphone experiences by offering advanced features at affordable price points. This device combines premium design, robust battery life, and cutting-edge features, catering to the evolving demands of Indian consumers who seek sophistication and functionality at accessible prices.”
The moto g24 power offers two RAM variants – 4GB or 8GB LPDDR4X RAM, expandable up to 16GB with RAM boost feature, along with up to 128GB of built-in storage, expandable up to 1TB via a dedicated microSD card slot.
The moto g24 power will be available in Ink Blue and Glacier Blue colors, featuring a 3D Acrylic glass (PMMA) finish. It will be offered in two memory variants: 4GB RAM + 128GB Storage and 8GB RAM + 128GB Storage. The smartphone will be available for purchase on Flipkart, Motorola.in, and leading retail stores starting from 7th February 2024, 12 PM onwards.
The 4GB RAM + 128GB Storage capacity moto g24 power is priced at Rs 8,999 while the 8GB RAM + 128GB Storage capacity handset is available at Rs. 9,999.
