The Business Bytes
TBB BUREAU
BHUBANESWAR, JANUARY 6, 2021
India’s favourite furniture brand, Nilkamal has recently introduced India’s first holistic sleep solutions brand – Doctor Dreams. Targeted towards millennial digital savvy audience, the brand offers a variety of products, solutions and digital experiences including innovative mattresses, mattress protectors, pillows, beds and more that can be accessed by consumers at their convenience, at the click of a button!
Doctor Dreams mattresses, available in two variants (Doctor Dreams Max and Doctor Dreams Plus), have been designed keeping in mind the sleep patterns, body ergonomics and India’s prevalent weather condition.
Commenting on Doctor Dreams, Vinod Khandelwal, Senior General Manager (E-com head and Buying), Nilkamal Ltd. says, “We are working towards a comprehensive sleep ecosystem where we look beyond products and leverage technology and services to ensure that our customers get the most comfortable and happy sleep. Doctor Dreams Mattress comes with a 100-night free trial to ensure that every customer is fully satisfied with our offerings. Going forward we intend to expand our basket of offering to cover every aspect of sleep by influencing all 5 senses.”
“Our aim is to create a lasting relationship going beyond a transactional one that ends with a product purchase. We want to be known as a service brand rather than a products brand,” he added.
