The Business Bytes
TBB BUREAU
BHUBANESWAR, JULY 5, 2021
Nilon’s, one of India’s leading processed food company, expanded its Chinese range portfolio with Szechaun chutney. Nilon’s range of innovative products and new-age quick food options in the Chinese product range category includes Szechaun Chutney, chowmein masala, soya sauce, red and green chili sauce and others.
The company has come up with another interesting advertising campaign to promote the Szechaun Chutney productunder the tagline- ‘IsmePyaar Mila Hai’ featuring the famous TunniBhaiya aka Pankaj Tripathi. The campaign in a humorous way emphasizes the superior quality ingredients and attention to the smallest detail that goes into making Nilon’schutney products.
Packaged in a contemporary and attractive 40 gm sachet, 80 gm reusable spout pack and 250 gm bottle pack, the product will be available across the length and breadth of the country in all general trade.
Schezwan chutney which commands a majority share of the total Chinese product range is expected to dominate the market in the coming years due to the varied utility. The Nilon’s Szechaun chutney can be used as side dip for any snack items, or for making noodles, rice , or can even be utilised as a marinate option for veggies and non veg.
Talking about the product and the overall category, Nilon’s Enterprises Managing Director and CEO Dipak Sanghavi said, “With our range of Chinese products, we wanted to make it a point to replicate all the authentic at-home processes behind the recipe to the commercial manufacturing facilities. Even the key ingredient pepper which is required for Szechaun Chutney is sourced from the far north-eastern farm fields to ensure only the best quality and authentic product reaches the consumers.”
A recent report projected the overall market for Chinese, Hot and Barbeque Sauces in India, to reach more than Rs 700 crore in the year 2022-23. The Chinese product category has been witnessing more than 15 % CAGR growth, informed Sanghavi.
