The Business Bytes
TBB BUREAU
MUMBAI, MAR 8, 2023
On International Women’s Day this year, Reliance Foundation Founder-Chairperson Nita M Ambani launched The Her Circle, EveryBODY Project to celebrate body positivity and encourage the acceptance of all, irrespective of size, age, colour, religion, neurodiversity, or physicality.
The movement aims to create a circle of kindness and non-judgmental acceptance. Her Circle was founded and launched by Ambani in 2021 to create a safe, inclusive, growth-oriented digital haven for women. On its second anniversary, the platform has become India’s largest digital platform for women with a phenomenal overall reach of 310 million. Driving the prime objective of inclusivity, Ambani has invited every individual to come forward, be a part of this initiative and make a difference.
On the occasion of the launch of the Her Circle EveryBODY Project, Nita M Ambani said, “Her Circle is about sisterhood, but also about solidarity. A solidarity that is based on equality, inclusion, and respect for all. And that is the core of our new project – the Her Circle Everybody Project. We have all seen the kind of trolling that happens on social media. They pass opinions without knowing the battles people are fighting. There are medical issues, there are genetic factors people can be going through. And yet they are subjected to trolling and humiliation. It can be so damaging, especially for young minds. I hope our initiative can address this in some way and give people the confidence and freedom to be who they are.”
In addition to the launch of the initiative, Ambani celebrated the second anniversary of Her Circle by featuring on its anniversary-special digital cover and giving an exclusive interview.
She congratulated the users of Her Circle with a special message which read: “Congratulations to the entire team and the millions of women who form Her Circle! We started out as an idea. And we hope to make it a movement for all women! We launched Her Circle in the middle of the pandemic, still in lockdown. And we’ve come a long way in the last two years. But this is just the beginning!”
Her Circle’s second-year milestones cover goals across digital usage and networking. With more than 2,20,000 registered women users mostly entrepreneurs, we are constantly encouraging women to collaborate professionally and socially to rise together. Through The Her Circle EveryBODY Project, which will be a year-long initiative, Her Circle aims to promote diverse body sizes and appearances through real-life stories and short films of women in the world of social media – women who have challenged the unrealistic beauty standards and toxic norms that expect you to be of a certain size, colour and shape and turned it around to succeed, embrace their uniqueness and be the change and influence in the digital space. At the forefront of driving our founder, Mrs Nita M Ambani’s vision of a body-positive world, Her Circle will be encouraging women to put themselves first and build a larger circle of kindness and wellness.
Her Circle, founded by Nita M Ambani, is designed as a one-stop destination to provide women-related content that is engaging, and upliftment-oriented even as it connects women to each other through a social platform. She can engage as she watches vibrant videos, and reads articles with solution-oriented life strategies covering living, wellness, finance, work, personality development, community service, beauty, fashion, entertainment, creative self-expression and active participation in public life through women-led NGOs and other organisations.
Users can toggle between their language of choice—English and Hindi currently — by a simple language selection option. The Hindi content is unique and original, customized for the user.
The platform provides women with answers from Reliance’s esteemed panel of experts on health, wellness, education, entrepreneurship, finance, philanthropy, mentorship and leadership. The section on upskilling and jobs will help her find new professional skills as well as get job opportunities suited to her profile. She can grow and learn through masterclasses from the best in the business or avail complimentary digital courses.
Her Circle is a desktop and mobile-responsive website and is available as a free app on Google Play Store and iOS App Store. Participation in Her Circle is entirely free for its registered users.
