The Business Bytes
THEBUSINESSBYTES BUREAU
HARYANA, APRIL 2, 2025
Nuvoco Vistas Corp Ltd, India’s fifth-largest cement group by capacity, has launched ‘Nuvoco Duraguard Cement Sabse Khaas Pehelwaan’, an elite wrestling championship dedicated to celebrating Haryana’s rich wrestling tradition. The event aims to provide a professional platform for aspiring wrestlers to compete, showcase their skills, and earn recognition at the state level.
Aligning with the brand’s tagline, “Seedhi Baat Hai, Duraguard Khaas Hai,” the championship revolves around ‘Sabse Khaas Pehelwaan Ki Khoj’, a search for Haryana’s finest wrestlers. Winners will not only earn the prestigious title but also have the opportunity to be featured as micro-market brand ambassadors in Nuvoco Duraguard Cement’s advertising campaigns.
The tournament will take place across all 22 district headquarters of Haryana, culminating in a Grand Finale. It will feature mat wrestling (freestyle) in multiple weight categories for both men and women. The men’s categories include 61 kg, 74 kg, and 125 kg, while the women’s categories include 53 kg, 62 kg, and 76 kg.
To recognize and reward the best talents, the Grand Finale champions will receive ₹1,00,000 for first place, ₹50,000 for second place, and ₹25,000 for the two joint third-place winners.
Chirag Shah, Head of Marketing, Innovation, and Sales Excellence at Nuvoco Vistas Corp. Ltd., emphasized the deep connection between Haryana’s wrestling culture and Nuvoco Duraguard Cement’s brand ethos. “Wrestling represents strength, endurance, and resilience—values that align perfectly with Nuvoco’s Duraguard Cement, known for its superior technology, quality, and durability. ‘Sabse Khaas Pehelwaan’ is a unique initiative to strengthen our community engagement, build consumer trust, and reinforce our leadership in the industry. We look forward to witnessing Haryana’s finest wrestlers claim their moment of glory as true ‘sons of the soil.’”
Manish Kumar, Head of North Sales at Nuvoco Vistas Corp. Ltd., highlighted Haryana’s strategic importance for Nuvoco’s growth. “With a 1.2 MMTPA capacity, our Haryana Cement Plant manufactures Nuvoco Duraguard Microfiber Cement—our premium offering tailored for the northern market. Its strategic location ensures faster deliveries, enhancing customer service. ‘Sabse Khaas Pehelwaan’ reflects our commitment to Haryana, helping us forge stronger bonds with customers and local communities.”
Aspiring wrestlers can register and learn more about the championship by visiting https://duraguard.sabsekhaaspehelwan.com.
