The Business Bytes
MUMBAI, APRIL 17, 2024 (TBB BUREAU): In a heartwarming twist of fate amidst the fervor of the TATA IPL 2024 season, Gopinath Sahoo, a grocery shop owner from Puri district of Odisha, has emerged as a fortunate winner in JioCinema’s Jeeto Dhan Dhana Dhan contest. His unexpected victory not only adds to the joy of cricket enthusiasts but also highlights the inclusive and rewarding nature of the digital streaming platform’s initiative.
As the TATA IPL 2024 captivates audiences with its enthralling on-ground action, JioCinema has been instrumental in enhancing the viewing experience through its innovative Jeeto Dhan Dhana Dhan initiative. Offering a blend of excitement and anticipation, the contest has provided viewers with the opportunity to win an array of enticing prizes, ranging from cars and bikes to smart TVs and more.
Among the recipients of this unexpected windfall is Gopinath Sahoo, whose dedication and perseverance have now been rewarded with a brand-new bike. Expressing his joy and gratitude, Gopinath shared, “I feel happy to have won the bike by playing Jeeto Dhan Dhana Dhan. I am participating in this contest from a long time and this is the first time I am winning something in JioCinema. I will use this to travel to work.” He also shared his thoughts on his experience of using the JioCinema, for watching IPL live on the app by saying, “I love JioCinema app as it gives lots of vouchers and reward during matches.”
The Jeeto Dhan Dhana Dhan contest, a free-to-play endeavor, not only offers viewers the chance to win coveted prizes but also provides valuable brand coupons and discount coupons for exclusive stickers on JioCinema. With the introduction of new features such as the option to hold the phone in portrait or landscape mode, viewers are immersed in an interactive experience where they can answer questions during each over, with the opportunity to win grand prizes for the most correct answers.
Designed to enhance viewer engagement during the TATA IPL on JioCinema, Jeeto Dhan Dhana Dhan has become a platform for heartwarming tales of changed fortunes from India’s heartlands since its introduction last season. With the latest season of the TATA IPL available for free in 4K across 12 languages, including the introduction of Haryanvi for the first time, and featuring multi-cam options such as the much-hyped Hero Cam, JioCinema continues to elevate the sports viewing experience.
Cricket enthusiasts can access the latest season of the TATA IPL and enjoy a plethora of fan-engagement features by downloading JioCinema on iOS and Android platforms. For the latest updates, news, scores, and videos, fans can follow JioCinema on various social media platforms including Facebook, Instagram, Twitter, YouTube, and WhatsApp, ensuring they stay connected and informed throughout the thrilling cricketing season.
