The Business Bytes
TBB BUREAU
BHUBANESWAR, SEPT 16, 2022
Following the success of their premium innerwear line, One8 by Virat Kohli, from Artimas Fashions, a subsidiary of Lux Industries, introduced a brand-new collection of luxury innerwear for men – One8 Luxury.
The new collection will include 14 new styles and continues to prioritize the brand’s primary objective to bring “Comfort to the Restless,” with their new line of luxury inner garments.
The new collection is made of premium combed cotton, modal, spandex, that gives a luxurious feel and next level comfort. To make luxury accessible to consumers, the price of the range begins at Rs 369 only. The products will also be available at leading ecommerce platforms such as Amazon, Flipkart, and Myntra.
“We have always been motivated by our consumers’ demands and this new line of products from One8 will surely meet their needs. We have aimed to deliver a range that will be a pioneering product for the industry in India,” said Nischal Puri, Managing Director, Artimas Fashions Pvt Ltd.
