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Parle collaborates with IBM to drive digital transformation using cloud, AI


MUMBAI, SEPT 12, 2023

IBM on Tuesday announced the expansion of its collaboration with Parle Products, the biscuit brand in India, to further the company’s digital transformation journey.

By deploying cloud and Artificial Intelligence (AI) for business solutions through the course of engagement, Parle has been able to reduce sourcing cost, enhance sales forecast accuracy, lower cost to serve and optimize overall IT infrastructure, claimed the company.

Prior to embarking on the transformation journey, Parle was dealing with complexities in their intricate supply and distribution network because of non-differentiated strategies across products as well as channel and fulfilment approaches. This resulted in service level constraints and higher cost to serve. Since its association with IBM in 2014, Parle has been able to bring operational efficiencies by leveraging the cloud and AI capabilities of IBM Consulting.

In the latest phase of the engagement, IBM Consulting is also collaborating with Microsoft to implement the Azure Databricks Lakehouse, AI engine for Auto Replenishment and SAP Ariba solutions at Parle. By helping Parle better leverage Azure platform for data insights, IBM Consulting is helping the company realise even greater operational resilience, agility, and scalability.

Parle Products CIO Sanjay Joshi said, “Parle’s nearly decade-long collaboration with IBM, leveraging both its technology expertise and consulting capabilities, has been paved with multiple milestones, all of which has helped us achieve our digital transformation vision. Our joint efforts to not only implement newer SAP solutions but migrate the entirety of existing SAP and non-SAP workloads to the cloud  has driven many crucial KPI’s and enhanced overall efficiency. The similar collaboration on deploying Microsoft Azure Databricks Lakehouse platform will definitely provide our business functions with data driven insights and help them take critical decisions. With IBM Consulting, we are poised to unlock newer avenues of growth and remain at the forefront of industry evolution.”

“Today, leveraging exponential technologies like cloud and AI are fundamental to every company’s competitiveness by transforming the way that they meet customer demands and operate their businesses.  Our long-standing collaboration with Parle has reached another milestone where a fundamental shift is being brought to the core strategic units of the organization. Collectively, this is resulting in improved operations and increased revenue, helping them better serve customers,” said Kamal Singhani, Country Managing Partner, IBM Consulting – India/South Asia.


Across the various phases of the engagement, Parle also leveraged IBM’s leading security and industry expertise to drive growth.

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