The Business Bytes
TBB BUREAU
BENGALURU, MARCH 28, 2022
POCO, India’s third-largest online smartphone brand today launched its latest smartphone from the X-Series, the all-rounder, POCO X4 Pro 5G. The latest smartphone is geared towards enthusiasts requiring an uncompromised smart computing experience.
The POCO X4 Pro 5G is the first in POCO’s X-Series to provide a 120Hz Super AMOLED screen with a 360Hz touch sampling rate in a package that also gets 67W MMT Sonic charging, 64MP camera, and a stunning design.
Commenting on the launch, Anuj Sharma, Country Director, POCO India said, “At POCO, we strive to surpass customers’ expectations by going above and beyond to provide the best experience in the segment. Over the last two years, we have exemplified our effectiveness in the segment through the X Series. With the launch of POCO X4 Pro 5G, we are focused on replicating the same success story and setting newer industry standards for this segment.”
“Packed in with prominent flagship-level features such as a 120Hz AMOLED display, 64MP camera and 67W MMT Sonic charging, POCO X4 Pro 5G is designed for enthusiasts seeking unbeatable value, quality, and performance,” he added.
The display is arguably the most important element of a smartphone as it is a window into the content the user is going to experience. With the POCO X4 Pro 5G, POCO is providing class-leading display technology with a 6.67-inch Super AMOLED panel which gets a 120Hz high refresh rate and a 360Hz touch sampling rate that is geared towards gaming. It also makes the day-to-day performance of the phone innately fluid. Watching videos and reading any kind of content will be a treat even under direct sunlight considering now it gets up to 1200 nits of peak brightness.
The imaging experience on POCO X4 Pro 5G is flawless with a triple camera array punctuating its back and a 16-MP selfie snapper on the front. The primary 64-MP sensor provides a blend of massive resolution and great light-gathering process which shines through in low-light scenarios and provides natural-looking results representative of the actual scene. Landscapes always look captivating thanks to the sterling 8-MP ultra-wide lens and when you want to get up close and personal with a subject then its 2-MP macro lens helps bring out the minutest nuances of the frame.
POCO X4 Pro 5G packs a massive 5,000mAh battery that will last more than a day on a single charge. In case you run out of juice, it even gets 67W MMT Sonic charging that will top up the phone to 50% in just 15 minutes. MMT split charging technology also means that the battery stays safe and never overheats. All this is achieved in a rather petite package that weighs less than 205 grams and is the slimmest POCO X-series phone to date.
This is the first phone in the X-series to feature a cutting edge 6nm system-on-a-chip, Qualcomm® Snapdragon® 695 that has a peak clock speed of 2.2GHz coupled with fast UFS 2.2 storage (upto 128GB) coupled with 8GB of LPDDR4X RAM. This ensures the phones get the best gaming performance with sustained performance and minimal heat generation at the heart of the POCO experience.
It also comes with an integrated 5G modem that has up to 7 5G bands tuned for the Indian market which makes it future-proof for the age of the fifth-generation networks. It also supports memory expansion supporting microSD cards with up to 1TB of memory.
POCO has left no stone unturned with POCO X4 Pro 5G with a slender design, POCO’s X-series slimmest yet, weighing in just 205 grams, combining premium materials like a glass back, dual stereo speakers, 5G capability and a large 5000 mAh battery that supports 67W MMT Sonic charging.
POCO X4 Pro 5G will be available in three colours – POCO Yellow, Laser Blue, and Laser Black starting 5th April at 12 Noon on Flipkart, and in three storage variants 6GB + 64GB for INR 18,999, 6GB + 128GB for INR 19,999 and 8GB + 128GB for INR 21,999, respectively. HDFC Credit/Debit card users can also avail a flat INR 1,000 instant discount. Further, users can exchange their POCO X-series smartphones, POCO X2, POCO X3, and POCO X3 Pro and grab POCO X4 Pro 5G with an additional INR 3,000 discount.
