The Business Bytes
TBB BUREAU
BENGALURU, FEBRUARY 15, 2022
India’s 3rd largest online smartphone brand POCO on Tuesday launched its mid-range powerhouse, the POCO M4 Pro 5G. Boasting a bold new design, POCO M4 Pro 5G is powered by the exceptional 5G-ready MediaTek Dimensity 810 processor, up to 8GB of RAM along with Turbo RAM capability extending the device RAM up to 11GB, providing an enhanced and superfast multitasking experience.
Packing higher performance with 33W MMT fast charging and a large 2-day 5000mAh battery, POCO M4 Pro 5G is a go-to device for users seeking the best of everything.
Commenting on the launch, Anuj Sharma, Country Director, POCO India said, “The POCO M-Series lineup has always added a spark in the smartphone market, be it with the design or performance. This time also, the POCO M4 Pro 5G steps up the game.”
“A future-ready device, POCO M4 Pro 5G is backed by an efficient performance combination of MediaTek Dimensity 810 chipset, aggressive gaming capabilities, and improved camera performance. Catering to today’s smartphone users, POCO M4 Pro 5G manages to pack a media consumption focused DCI-P3 90Hz Smart Display along with Dual Stereo speakers. We are happy to take this leap with the POCO M4 Pro 5G as it is a perfect combination of exciting future-ready features and affordable pricing,” he added.
POCO M4 Pro 5G promises to deliver serious power with the MediaTek Dimensity 810 chipset, a class-leading processor capable of high efficiency and superior performance. Built on a 6nm node architecture, this chipset makes POCO M4 Pro 5G a true power efficient device. Adding on to a lag-free performance and enhanced visuals, this chipset comes equipped with two Cortex-A76 cores that run at 2.4GHz and six ARM Cortex-A55 efficiency cores that run at 2.0GHz along with a contemporary ARM Mali-G57 graphics card at 1068MHz.
Continuing the legacy of offering best gaming performance, POCO M4 Pro is designed to offer more value. Featuring a Game Turbo mode, POCO M4 Pro marks an immersive gaming experience with improved graphics and network optimization. Gaming performance is further enhanced with the immersive and clear Dual Speaker Setup. Taking the gaming level a notch higher, POCO’s X-liner motor offers a haptic touch-like response that vibrates in reaction to in-game actions. Also, now, consumers can trick their opponents with various voices during gaming with the Voice Changer feature in the Game Turbo mode.
For the ones who are always on the go, POCO M4 Pro 5G takes multitasking with much ease. Its UFS 2.2 technology offers 139% faster write speeds than UFS 2.1, and the integrated 5G modem supports dual 5G calls for future-proofed connectivity.
Featuring a 90Hz 6.6” FHD+ display coupled with 240Hz touch sampling rate, POCO M4 Pro 5G visuals are a treat to eyes. Catering to battery efficiency, the display featuring Smart Refresh Rate automatically adapts to 90Hz, 60Hz, and 50Hz to suit the streaming content. The display is further equipped with a wide color gamut that supports DCI-P3 that brings true-to-life detailed and clear visual experience. Readability under bright sunlight is also no issue, thanks to the Sunlight Display 2.0 feature.
Carrying the legacy of M-series flaunting a unique design, POCO M4 Pro 5G is also a looker. Debuting POCO’s 2022 design philosophy, its Power Black, Cool Blue, and POCO Yellow colors make the device look premium, fresh, and unique in its skin. It comes with a blazing fast side mounted fingerprint sensor power button, 3.5mm Hi-res Audio jack and IR Blaster, making it a complete package.
Another first in the POCO M-series, POCO M4 Pro 5G flaunts a 50MP Primary camera sensor designed to offer an aesthetic photography experience. Offering a clear and detailed picture quality, it delivers the best colors and vibrancy in all lighting conditions. Supporting the 50MP sensor is an 8MP Ultra-wide camera which captures breathtaking detailed shots in all possibilities. Adding to the frenzy is the 16MP front camera for all the selfie lovers for clear and vivid pictures.
Enhancing the camera performance are a bunch of available features such as Night Mode, Kaleidoscope, Slow motion, Time-lapse video, among others, making photography and videography fun with a dash of colors.
Fueled by a 33W fast in-box charger, POCO M4 Pro 5G packs a massive 5000mAh battery to ensure functioning of all tasks with much ease and no stress. It is powered with Middle Middle Tab (MMT) technology amping up the device’s charging speeds for a quick use case. Not only this, the POCO M4 Pro 5G gets 50% charged in just 23 minutes.
POCO M4 Pro 5G will be available on Flipkart in three storage variants: 4GB + 64GB for Rs 14,999, 6GB + 128GB for Rs 16,999 and 8GB + 128GB for Rs 18,999, respectively.
