The Business Bytes
TBB BUREAU
BHUBANESWAR, NOV 10, 2021
Sanitary ware brand, Prayag has roped in Bollywood actor Ajay Devgn as brand ambassador for its entire range of products. The association with Devgn will further enhance the reach of brand Prayag through digital and traditional media campaigns.
The company has also announced the launch of its new campaign “Prayag Quality Bemisal – Likh Ke Le Lo” featuring Devgn.
Prayag aims to further strengthen its brand recognition and reach across the country with its association with the celebrity.
“As Devgn encapsulates all the qualities that Prayag stands for, this association will enable us to reach out to consumers worldwide,” said Nitin Aggarwal, Chief Executive Officer, Prayag.
The heartthrob of millions, Ajay Devgn said, “Prayag is very reliable in all its product categories backed by superb quality and top-of-the-line features. Hence, it’s an honour to be associated with this most valuable brand. While I love entertaining the audience, it has always been my top priority to ensure that what I’m communicating is meaningful and credible. I’m confident that Prayag will continue to achieve greater heights of professional excellence, with which it has serving its customers pan-India for over three decades.”
The growth of Prayag, the scintillating brand of faucets and sanitary ware, has been no less then phenomenal. In the last more than three decades, Prayag has successfully expanded its product range from a decent 200 products to more than 2500 today. Prayag has a network of more than 12,000 dealers and 200 distributors across the length and breadth of the country.
Over the years, Prayag has expanded its footprints not only in India but also across the globe by exporting its products to Middle East, Sri Lanka and more. In all these years, Prayag has also continued its passion to sponsor major sporting events to reach millions of young consumer across the globe.
