The Business Bytes
TBB BUREAU
BHUBANESWAR, FEB 17, 2021
Ecommerce-based direct selling company QNET has brought historic Swiss watch brand ‘Mugnier’ to India exclusively for its network of customers and distributors.
Mugnier watch brand was founded in 1786 by watchmaker Etienne Mugnier in France who went on to be appointed watchmaker to the Emperor in the early 1800s.
QNET has introduced three new collections – Semper (Classic), Mode (Fashion), and Invictus (Sports) – under the revived Mugnier brand for its India market. In a first of its kind initiative for a Swiss watch brand, these timepieces from Mugnier will be assembled in a high-tech facility in India in line with the government’s ‘Make in India’ campaign.
The new Mugnier collection features timepieces that range from Rs 86,000 to Rs 1,80,000.
“By assembling the Mugnier watches in India, we not only offer affordable luxury to our customers, we are also supporting the government’s ‘Make in India’ initiative and supporting the local industry. We are targeting the emerging demographic of watch lovers in India who are priced out of the high-end luxury watch market but have an appreciation for watches with a provenance and story,” said Rishi Chandiok, Director (South Asia) for QNET.
