The Business Bytes
THEBUSINESSBYTES BUREAU
MUMBAI, FEBRUARY 10, 2025
Reliance Consumer Products Limited (RCPL) has unveiled its latest innovation in the beverage industry with the launch of Spinner, a revolutionary sports drink co-created with cricket legend Muttiah Muralitharan. Positioned as a game-changer in the hydration segment, Spinner is set to redefine accessibility with its honest pricing of just Rs 10, making it India’s most affordable sports drink. With its unique positioning, RCPL aims to establish a robust sports beverage category projected to reach USD 1 billion in the next three years.
Designed to meet the hydration needs of every Indian, Spinner caters to fitness enthusiasts, athletes, and individuals seeking quick and effective rehydration. Whether sweating it out at the gym or engaging in intense sports action, Spinner replenishes essential electrolytes and keeps consumers energized. Its launch marks a significant step towards democratizing sports drinks in India, offering superior hydration without premium pricing.
Backed by a powerful partnership with top IPL teams, including Lucknow Super Giants, SunRisers Hyderabad, Punjab Kings, Gujarat Titans, and Mumbai Indians, Spinner is poised for massive nationwide visibility. These collaborations will drive awareness and strengthen its presence in the competitive beverage market, ensuring that Spinner becomes the go-to hydration choice for millions of Indians.
Expressing his enthusiasm, Muttiah Muralitharan, the cricketing icon and co-creator of Spinner, stated, “I am thrilled to be a part of this exciting venture with Reliance Consumer Products. As an athlete, I understand the critical role hydration plays, whether during rigorous sports or everyday activities. Spinner is a game-changer that will empower every Indian to stay hydrated and active, no matter their lifestyle.”
Ketan Mody, COO of Reliance Consumer Products Limited, emphasized the company’s commitment to innovation and accessibility. “At Reliance, we believe that every Indian deserves access to high-quality products that enhance their daily lives. With Spinner, we have created an affordable yet highly effective hydration solution designed for everyone. Whether you are a professional athlete or simply someone looking to stay hydrated, Spinner delivers on both quality and affordability. As a total beverage and FMCG company, we are excited to bring this groundbreaking product to market in collaboration with Muttiah Muralitharan and leading IPL teams. Our mission is to make superior hydration accessible to all.”
Spinner stands out with its affordability, refreshing flavors, and scientifically formulated electrolyte balance. Available in three invigorating flavours — Lemon, Orange, and Nitro Blue — Spinner offers a refreshing burst of energy while effectively replenishing lost fluids. Its carefully designed formula ensures optimal hydration, making it an essential companion for anyone leading an active lifestyle.
With the launch of Spinner, Reliance Consumer Products Limited reinforces its vision of making global-quality products accessible to the Indian consumer. By providing an affordable and effective hydration solution, the company continues to push boundaries in the FMCG sector, ensuring that every Indian has access to products that elevate their everyday life. Spinner is more than just a drink; it is a movement that promises to revolutionize the sports beverage industry, empowering millions to stay refreshed, recharged, and ready to perform at their best.
