The Business Bytes
Hyderabad/Bhubaneswar, August 1, 2024 (TBB Bureau): Regency Ceramics, a storied name in the ceramic manufacturing industry, proudly announces a comprehensive rebranding initiative that marks a significant evolution in its corporate identity. This strategic overhaul encompasses the company’s entire range of customer touchpoints, including products, dealerships, and promotional materials.
At the heart of Regency’s new identity is a logo inspired by the elegant groove-like patterns left by trowels during tile installation, symbolizing craftsmanship and precision. The logo features Pantone’s Color of the Year 2023, Viva Magenta, a vibrant hue rooted in nature that conveys strength and vitality.
This rebranding is not merely a cosmetic change but a strategic alignment with Regency’s core values: Design, Innovation, Imagination, and Sustainability. These principles will guide the company’s dedication to delivering top-notch products that resonate with the evolving tastes of contemporary India.
The new brand identity embraces the spirit of a renaissance in art, design, and style, reflecting a transformation that revitalizes the brand after a decade of introspection. Regency Ceramics’ ‘Natural Tiles’ collection epitomizes this rebirth, drawing inspiration from nature and global design trends. These tiles are crafted from eco-friendly materials like clay, talc, sand, and dolomite, and feature innovative products such as antimicrobial tiles and cool roof tiles, designed to meet the highest standards of quality and sustainability.
The company’s refreshed imagery and marketing collateral draw from Renaissance art, bringing a touch of timeless elegance to its modern aesthetic. Regency Ceramics’ commitment to incorporating women into tile-buying decisions further underscores its focus on design and consumer preferences.
“Our new brand architecture is a testament to our commitment to excellence and innovation,” said Satyendra Prasad Naral, Managing Director of Regency Ceramics. “It sets the stage for enhanced trust and recognition among our stakeholders, with all customer touchpoints set to unveil the new identity alongside our latest product range,” he added.
Regency Ceramics’ state-of-the-art manufacturing facility in Yanam exemplifies its dedication to quality and technological advancement. Known for pioneering rectified tiles in sizes 400mm x 400mm and 600mm x 600mm in the Indian market, Regency has earned its place as a trusted supplier for prestigious projects, including those for Indian Railways, MES, NITs, and IITs. The brand also boasts partnerships with major corporations such as Reliance Industries, Taj, ITC, and PepsiCo.
In line with its commitment to sustainability, Regency Ceramics is expanding its reach across Telangana, Andhra Pradesh, Odisha, Tamil Nadu, Pondicherry, Karnataka, and Kerala. The company is also exploring eco-friendly practices like water-based inks to reduce carbon footprint and toxicity.
Regency’s diverse product portfolio includes Glazed Vitrified Tiles, Polished Vitrified Tiles, Wall Tiles, Parking Tiles, and specialized tiles for hospitals and clinics, each reflecting the company’s enduring dedication to innovation and quality.
