The Business Bytes
THEBUSINESSBYTES BUREAU
GUWAHATI, FEBRUARY 22, 2025
Reliance Consumer Products Ltd (RCPL), a leading FMCG and beverage company, has bolstered its presence in Northeast India with the inauguration of a state-of-the-art bottling plant in Guwahati, Assam. The facility, developed in collaboration with Assam’s prominent business house, Jericho, was inaugurated on Saturday by the Chief Minister of Assam, Dr. Himanta Biswa Sarma. This initiative marks a significant step towards industrial and economic growth in the region.
Spanning over 6 lakh sq. ft., the new plant stands as one of the largest beverage manufacturing units in Northeast India. It boasts an initial production capacity of over 10 crore litres for carbonated soft drinks (CSD) and nearly 18 crore litres for packaged drinking water, ensuring a robust supply to meet the growing consumer demand.
Speaking at the inauguration, Dr. Himanta Biswa Sarma highlighted the affordability and quality of Campa products, stating, “Common people can purchase Campa’s products at a very affordable price. That is one of the big advantages with Campa Cola. While they are giving at an affordable price, they are not compromising with the quality, which is at par with other global standards. I believe that this brand will grow from strength to strength and will have an opportunity to expand more. I wish all the best to Reliance Consumer Products Limited, as well as to Jericho. Let this journey be a very successful one and create a lot of job opportunities for the people of Assam. And let this journey also reflect that an Indian brand can compete with a global brand.”
Elaborating on RCPL’s strategic expansion, Ketan Mody, COO of Reliance Consumer Products Limited, stated, “Today marks a significant milestone as we inaugurate the Guwahati plant in partnership with Jericho. Our operations here will generate new employment opportunities, directly contributing to local economic growth. This expansion is a key step in our strategy of reviving India’s heritage brands while fostering sustainable development for the region.”
The plant is equipped with cutting-edge manufacturing technology, featuring two world-class bottling lines – a 600 BPM (bottles per minute) carbonated soft drink (CSD) line and a 583 BPM water production line. This reinforces efficiency, innovation, and sustainability in beverage production.
Ashis Agarwal, Founder of Jericho Foods and Beverages LLP, expressed his enthusiasm about this milestone, stating, “The launch of this world-class Campa bottling plant in Guwahati is a proud moment for Jericho Foods as a first-generation food and beverage business from Assam. We are committed to establishing Assam as a premier manufacturing destination, crafting superior products that enrich lives. This expansion reinforces our dedication to excellence, innovation, and the future of food and beverage manufacturing in the region.”
The facility will produce RCPL’s popular beverage portfolio, including Campa Cola, Campa Orange, Campa Lemon, Power Up, and packaged drinking water under the Independence and Sure Water brands. Primarily catering to Assam, Northeast India, and North Bengal, the plant also has the capacity to supply additional markets as needed.
With an optimized SKU mix, the plant is set to offer a diverse range of beverages and pack sizes to meet varying consumer preferences. This expansion reaffirms RCPL’s commitment to delivering high-quality beverages to Indian consumers while strengthening its foothold in the Northeast. The Guwahati plant stands as a testament to RCPL’s vision of leveraging indigenous production capabilities to create world-class products for the Indian market.
