The Business Bytes
THEBUSINESSBYTES BUREAU
BENGALURU, JANUARY 6, 2025
In a bold move towards becoming a ‘Total Beverage and Consumer Products Company’, Reliance Consumer Products Limited (RCPL) has officially launched RasKik Gluco Energy, a groundbreaking beverage aimed at redefining hydration for the Indian populace. Infused with electrolytes, glucose, and real lemon juice, this innovative drink is crafted to energize and refresh the nation’s workforce, all at an affordable price of just Rs. 10 per single-serve SKU.
RasKik Gluco Energy marks RCPL’s strategic entry into the rehydration category, positioning the brand as a frontrunner in the realm of functional beverages. By leveraging RasKik as a master brand for juices and functional drinks, RCPL is setting a new benchmark in the beverage industry. The brand’s diverse portfolio already includes popular variants like Mango, Apple, Mixed Fruit, Coconut Water, and Nimbu Pani, with plans to further expand to meet the unique taste preferences rooted in Indian regional fruit varieties.
Ketan Mody, Chief Operating Officer of Reliance Consumer Products Limited, emphasized the cultural significance and innovative essence of RasKik Gluco Energy, saying, “RasKik Gluco Energy is more than a beverage; it embodies the traditional rehydration solutions our mothers provided, reimagined for today’s consumer. It’s a blend of heritage and modern convenience, offering an instant revitalization that aligns with the demands of the contemporary Indian lifestyle.”
Mody further highlighted RCPL’s vision of becoming an integral part of daily life for Indians, underscoring the company’s commitment to delivering products that seamlessly blend global standards with local insights. As the company broadens its product range, RasKik Gluco Energy stands as a testament to its dedication to addressing the evolving needs of the Indian consumer.
Designed to offer an instant energy surge, RasKik Gluco Energy harnesses the power of glucose, the body’s primary fuel, ensuring sustained energy throughout the day. Its rich electrolyte content, featuring essential minerals like Sodium, Potassium, and Magnesium, helps maintain fluid balance and pH levels, making it an ideal choice for replenishment during intense physical activity or in the heat of summer. The inclusion of natural lemon juice adds a refreshing citrus zing, providing a perfect harmony of taste and functionality.
With plans to introduce a 750 ml home consumption pack soon, RasKik Gluco Energy is set to become a staple in Indian households, offering a convenient and effective solution for hydration and energy replenishment.
