The Business Bytes
TBB BUREAU
MUMBAI, SEPT 28, 2021
Ten organizations across India have been selected as grantees through the WomenConnect Challenge India, launched by Reliance Foundation and the U.S. Agency for International Development (USAID). Through this initiative, over Rs 11 crore (over $1.5 million USD) has been invested to help bridge the gender digital divide and of this, Reliance Foundation has supported Rs 8.5 crore (over $1.1 million USD) in grants for projects for creating innovative solutions to address the issue. Over 3 lakh women and girls across 17 States will benefit from initiatives to close the gender digital divide and increase women’s economic empowerment through technology, Reliance Foundation said in a statement today.
The ten grantees are: Anudip Foundation, Barefoot College International, Centre for Youth and Social Development, Friends of Women’s World Banking, Naandi Foundation, Professional Assistance for Development Action, Society for Development Alternatives, Solidaridad Regional Expertise Centre, TNS India Foundation and ZMQ Development. The solutions address women farmers, entrepreneurs, members of Self-Help Groups to address social and cultural barriers to bridge the gender digital divide.
Speaking on the announcement, Reliance Foundation Founder-Chairperson Nita M Ambani said, “It has been our mission to enable and empower women in every walk of life. When we launched Jio, we envisioned a digital revolution that will be an equal opportunity revolution. Through Jio, we have been providing affordable connectivity across the length and breadth of our country. Reliance Foundation has also been working in partnership with USAID towards bridging the gender digital divide in India. Technology is a powerful means to address and eliminate inequality. I congratulate and welcome on board the ten winners of our WomenConnect Challenge India on this journey of transformation.”
The WomenConnect Challenge India was launched in August 2020. From a pool of over 180 applications, 10 organisations were selected with grants between Rs 75 lakh to Rs 1 crore each ($100,000 – $135,000), for over a period of 12 to 15 months. In January 2021, USAID and Reliance Foundation jointly hosted a Solvers Symposium bringing together semi-finalists and external experts for capacity building while brainstorming on the gender digital divide in India.
Mobile internet awareness has been increasing each year among women. While in 2017 only 19% of women in India were aware of mobile internet; in 2020 this increased to 53%. In terms of ownership, 67% of women own a mobile phone compared to 79% men. Through the years, initiatives by Reliance Foundation have aimed to bridge the digital divide. Through Reliance Jio, over 1.3 billion Indians saw a pan-India digital revolution that transformed lives. Today, Jio is the largest digital services company in India, and the second largest in the world, with 120 million women Jio users, and the number is growing rapidly to bridge the digital divide.
The WomenConnect Challenge is a global call for solutions to improve women’s participation in everyday life by meaningfully changing the ways women access and use technology. USAID has partnered with Reliance Foundation to support new approaches that close the gender digital divide in India and new grantees will focus on proven strategies from previous WomenConnect rounds to increase women’s economic empowerment.
Reliance Foundation, the philanthropic arm of Reliance Industries Limited, aims to play a catalytic role in addressing the nation’s development challenges through innovative and sustainable solutions. It has touched the lives of more than 51 million people across India, in more than 44,700 villages and several urban locations.
