The Business Bytes
MUMBAI, MAY 16, 2024 (TBB BUREAU): Reliance Retail on Friday announced a strategic partnership with British online retailer ASOS to bring its fashion offerings to India.
Under a long-term licensing agreement, Reliance Retail will serve as the exclusive retail partner for ASOS across all online and offline channels in India, the firm stated.
ASOS, renowned for catering to young adults with its diverse range of fashion products, will now introduce its curated portfolio of fashion-led own brand labels to the Indian market through various retail formats, including exclusive brand stores, multi-brand store expressions, and digital commerce platforms.
This partnership marks ASOS’ first country-wide exclusive retail collaboration, highlighting Reliance Retail’s growing stature as a premier retail destination in India. The deal with ASOS adds to Reliance Retail’s portfolio of international partnerships, which already includes renowned brands like Tiffany & Co and Balenciaga.
Isha Ambani, Director of Reliance Retail Ventures Ltd, expressed excitement about welcoming ASOS into their fashion family, emphasizing their commitment to bringing global trends to Indian consumers.
ASOS CEO José Antonio Ramos echoed this sentiment, stating their shared purpose of giving fashion lovers worldwide the confidence to express themselves through the latest trends.
The partnership signifies a significant stride in Reliance Retail’s mission to provide customers with access to cutting-edge fashion styles, reaffirming its position as India’s premier retail destination.
