The Business Bytes
Mumbai (India) / Caesarea (Israel), September 10, 2024 (TBB Bureau): Reliance Retail Ventures Limited (Reliance Retail), India’s leading retailer, and Delta Galil Industries, Ltd., a global manufacturer and marketer of branded and private label intimate, activewear, loungewear, and denim apparel for men, women, and children, have announced a strategic partnership in India. This collaboration, structured as a 50-50 joint venture, aims to redefine the Indian apparel market.
The partnership will establish an apparel innovation platform dedicated to meeting the unique demands of Indian consumers. Delta Galil, known for its innovation and product excellence, will leverage this venture to expand its presence in the rapidly growing Indian market, offering its acclaimed portfolio of intimate apparel and activewear brands across retail, wholesale, and digital channels. Additionally, Delta Galil will support the joint venture in designing and manufacturing products for Reliance’s established brands.
Welcoming Delta Galil as a strategic partner, V Subramaniam, Managing Director of Reliance Retail Ventures Limited, said, “Delta Galil’s reputation as a global innovator in intimate apparel and activewear aligns seamlessly with Reliance Retail’s commitment to delivering quality and innovative products to Indian consumers. Together, we are poised to elevate the offerings in the intimate apparel and activewear segments across our retail platforms.”
Delta Galil’s CEO, Isaac Dabah, echoed this sentiment, emphasizing the strategic importance of the collaboration. “Reliance Retail is one of the fastest-growing retail companies in the world, and we are extremely proud to partner with them as we tap into India’s dynamic market of over 1.4 billion consumers,” Dabah said. “This collaboration will allow us to combine our product design, innovation, and manufacturing expertise with Reliance Retail’s extensive network and distribution reach, accelerating the growth of the intimate apparel and activewear categories throughout the country. We look forward to launching Delta family lifestyle stores and the Athena brand for men’s and women’s intimates over the next 18 months.”
As India’s largest retail company, Reliance Retail brings unmatched domestic sales and distribution expertise to the joint venture. The collaboration will enable Reliance Retail to leverage Delta Galil’s industry expertise and innovative capabilities in intimate apparel and activewear—categories poised for significant growth in the Indian market.
