The Business Bytes
TBB BUREAU
CHENNAI, OCT 14, 2022
Renault India has launched its first one of a kind 3D Anamorphic Outdoor Activation in Bengaluru, giving an experience of Renault Kiger’s sporty design, smart interiors and the multi-sense drive modes. The 3D on-ground anamorphic experience provides an opportunity for prospective customers to virtually experience the Renault Kiger.
This is the 100 percent conceptualised and developed in India campaign of Renault India which kicked off from October 8-9 and is scheduled to be live for two weeks, the company said in a statement.
The first of its kind 3D on-ground anamorphic experience introduced by Renault India provides an exhilarating visual treat and an opportunity for prospective customers to virtually experience the Renault KIGER amplifying the brand resonance for KIGER during the festive season.
Speaking on the launch, Renault India Vice President (Sales & Marketing) Sudhir Malhotra said, “This contemporary technology driven out of home campaign is a testimony to Renault India’s tech prowess…The campaign gives our customers a realistic experience of Renault KIGER – a compact SUV offering a strong value proposition in terms of innovative design, smart features, leading safety, quality and performance.”
Renault KIGER is one of the most affordable offerings in the compact SUV segment with cost-effective maintenance. Renault KIGER has been recognized with multiple awards in the compact SUV category, highlighting its success in the Indian market. Powered by a world-class turbocharged 1.0L petrol engine, it not only offers more performance and a sporty drive, but also boasts best-in-segment fuel efficiency of 20.5 KM/L.
