The Business Bytes
TBB BUREAU
BHUBANESWAR, SEPT 13, 2021
As part of the ongoing 10th anniversary celebrations, Renault India launched the all-new Kiger RXT(O) and KWID MY21, here on Monday.
Priced at Rs 7.37 lakh (ex-showroom Bhubaneswar),the new RXT (O) variant of the newly launched Renault KIGER is available in 1.0L Energy Engine in both MT and AMT transmissions. The RXT(O) variant gets some of the customer favorite, premium features such as the Tri-octa LED Pure Vision Headlamps and 40.64 cm Diamond Cut Alloy Wheels at a more affordable price point. The iconic three-LED front look of the new KIGER RXT(O), coupled with 40.64 cm Diamond cut alloy wheels and striking Radiant Red Dual Tone color further accentuates the stunning design of the car. To ensure good air quality inside the cabin, RXT(O) also features PM2.5 Advanced Atmospheric Filter. Enhancing the overall Smart Cabin experience, the Wireless Smartphone Replication function has been extended to the RXT(O) variant, enabling the passengers to connect their smartphones to the 20.32 cm Display Link Floating Touchscreen.
The Renault KWID MY21 range, starting at Rs 4.06 lakh (ex-showroom Bhubaneswar), is offered in 0.8L and 1.0L SCe powertrains in both manual and AMT options. The new KWID MY21 Climber Edition is available in Dual Tone Exterior in White colour with black roof along with the new features like Electric ORVM and Day and Night IRVM. In addition to various active and passive safety features, it also features Front driver side pyrotech & pretensioner, further elevating the safety quotient of the vehicle.
This attractive, innovative and affordable vehicle has been a true game-changer and volume driver for Renault India, said Renault India Vice President (Sales & Marketing) Sudhir Malhotra while launching the new models here today.
As part of the celebrations, Renault has announced special offers for the customers in the month of September 2021 offering maximum benefits of upto Rs 80,000 on select variants across its product range. These offers can be availed while purchasing new Renault vehicle during this period. In addition to the above, the company has also rolled out 10 unique Loyalty Rewards to mark the 10 years celebrations, with maximum loyalty benefits upto Rs 110,000 which is over and above the regular consumer offers.
Apart from the announced offers in the form of cash offers and loyalty bonus, the company has also announced the ‘Buy Now, Pay in 2022’ scheme on the purchase of KWID, TRIBER and KIGER, wherein the buyers can opt for a new Renault vehicle now and start paying EMIs after 6 months.
As the prospective customers tend to enquire digitally post-Covid, Renault India is using its digital platforms extensively to reach out to customers, and providing them the best of the services in these challenging times. The company has a lot of digital options including demo through the Renault virtual studio, website booking facility with full payment option, and the smart finance calculator through which a customer can apply for and get loan approval online, informed Malhotra.
Realizing that there is a huge opportunity in the rural markets, Renault India has been pursuing innovative and comprehensive strategy to amplify and grow its presence in rural India. Recently, it has partnered with CSC Grameen eStore, a subsidiary of CSC e-Governance Services India Limited (CSC-SPV), he added.
As part of this, Renault India’s leading product range will be listed on the CSC Grameen eStore and made available to the potential customers in hinterlands through aspirational Village Level Entrepreneurs (VLEs). It has also initiated a special project, VISTAAR, to amplify and grow its presence in rural India.
