The Business Bytes
TBB BUREAU
BHUBANESWAR, MARCH 19, 2024
In a momentous stride towards democratizing flagship innovations, Samsung, India’s leading consumer electronics brand, on Tuesday launched the eagerly awaited Galaxy A55 5G and Galaxy A35 5G smartphones, here. These latest additions to the Galaxy A series promise an unparalleled fusion of cutting-edge technology and stylish design, setting new benchmarks in the fiercely competitive mid-premium smartphone segment.
“With the introduction of the Galaxy A55 5G and A35 5G, we reaffirm our commitment to democratizing flagship-like innovations for everyone. These new additions not only bolster our leadership in the rapidly expanding 5G smartphone segment but also strengthen our foothold in the burgeoning mid-premium (Rs 30,000-Rs 50,000) market in India,” stated Rishi Kulshrestha, Director of MX Business at Samsung India, while launching the products at the capital city of Odisha today.
Setting a new standard in aesthetics and durability, the Galaxy A55 5G features a sleek metal frame, while the Galaxy A35 5G boasts a premium glass back, both available in three chic colors – Awesome Lilac, Awesome Ice Blue, and Awesome Navy. With an IP67 rating, these devices are built to withstand water immersion up to 1 metre for 30 minutes, as well as resist dust and sand. Moreover, their 6.6-inch FHD+ Super AMOLED Display, coupled with a 120Hz refresh rate and Corning Gorilla Glass Victus+ protection, ensures an immersive viewing experience with unparalleled durability.
Elevating photography to new heights, the Galaxy A55 5G and Galaxy A35 5G are equipped with AI-enhanced camera features such as Photo Remaster, Image Clipper, and Object Eraser, offering users unparalleled creative possibilities. Additionally, the devices boast a 50 MP Triple camera with Nightography enhanced by AI Image Signal Processing, delivering breathtaking low-light images previously unseen in the A-Series lineup.
For the first time in the A-Series, Samsung introduces Knox Vault Security, a hardware-based security solution that offers comprehensive protection against both hardware and software attacks, ensuring the utmost security for users’ sensitive data, including lock screen credentials.
Powered by the all-new Exynos 1480 processor (Galaxy A55 5G) and the upgraded Exynos 1380 processor (Galaxy A35 5G), coupled with NPU, GPU, and CPU upgrades, these devices offer unparalleled performance and efficiency. With a 70%+ larger cooling chamber, users can expect smooth multitasking and gaming experiences.
Galaxy A55 5G and Galaxy A35 5G users will enjoy access to Samsung Wallet, a mobile wallet solution, and the Voice Focus feature, ensuring clear calls even in noisy environments. Additionally, Samsung commits to providing up to four generations of Android OS upgrades and five years of security updates, ensuring a future-proof smartphone experience.
The Galaxy A55 5G is available in 8GB+128GB, 8GB+256GB, and 12GB+256GB variants, priced at Rs 36,999, Rs 39,999, and Rs 42,999, respectively. Meanwhile, the Galaxy A35 5G comes in 8GB+128GB and 8GB+256GB variants, priced at Rs 27,999 and Rs 30,999, respectively.
Customers purchasing the Galaxy A55 5G and Galaxy A35 5G can enjoy exclusive offers, including an Amazon voucher worth Rs 250 on the first successful Tap & Pay transaction, 2 months of free YouTube Premium, and Microsoft 365 Basic with 6 months of cloud storage.
Galaxy A55 5G and Galaxy A35 5G are now available for purchase across Samsung exclusive and partner stores, Samsung.com, and other leading online platforms.
In discussing the business landscape, Kulshrestha highlighted Samsung’s prominent position in the Indian smartphone market, commanding an impressive 18 percent share in 2023. He emphasized the company’s strategic move to solidify its dominance in the mid-premium segment with the introduction of the Galaxy A55 5G and Galaxy A35 phones.
Looking ahead, amidst projections of a 7-8 percent expansion in India’s smartphone market in 2024, primarily fueled by heightened demand for 5G-enabled devices, Samsung aims for substantial growth of 12-14 percent during this period. Kulshrestha emphasized that this growth would be driven by a commitment to meaningful innovation and an unwavering focus on customer satisfaction.
