The Business Bytes
TBB BUREAU
NEW DELHI, MARCH 21, 2024
SBI Card, India’s largest pure-play credit card issuer, has joined hands with Titan Company Limited, a leading player in the jewellery, watches, eyewear, and ethnic wear segments, to unveil the Titan SBI Card. This unique shopping credit card caters to consumers’ aspirational spending needs, offering accelerated benefits across various lifestyle categories.
The Titan SBI Card, a first-of-its-kind co-brand card, provides carefully curated benefits on high-value spending categories such as jewellery, watches, and eyewear. Cardholders can enjoy 7.5% cashback on Titan watches, Taneira women’s ethnic wear, Titan EyePlus eyewear, and other non-jewellery Titan brands. Additionally, shoppers can avail 5% cashback at Mia, Caratlane, and Zoya stores, along with Titan gift vouchers worth 3% of their spends at Tanishq outlets.
Abhijit Chakravorty, MD & CEO of SBI Card, expressed excitement about the launch, stating, “There is a growing propensity of Indian consumers towards aspirational lifestyle and products. We are delighted to introduce Titan SBI Card, a specialized credit card that caters to the lifestyle spending needs of our customers. This launch holds great significance for us since it also marks the start of our partnership with Titan, a giant in the premium retail category.”
CK Venkataraman, MD of Titan Company Limited, emphasized the importance of the partnership, saying, “We are delighted to partner with SBI Card to launch this unique co-brand card which will further bolster the aspirations of our consumers. Through this card, we would like to empower our customers by offering them exciting benefits while shopping across their favorite Titan brands.”
In addition to benefits within the Titan ecosystem, the Titan SBI Card offers travel lifestyle benefits, including complimentary airport lounge visits and reward points on non-Titan brand spends. Cardholders can also enjoy spend-based milestone benefits, with fee reversal upon reaching annual spends milestones.
The Titan SBI Card is available with a joining and annual renewal fee of INR 2,999 plus applicable taxes, and is offered on RuPay as well as VISA payment platforms. In an eco-conscious initiative, Titan Company Limited and SBI Card will plant a tree for every approved card in collaboration with Grow-Trees.com.
