The Business Bytes
TBB BUREAU
BHUBANESWAR, DEC 12, 2022
Senco Gold & Diamonds, one of the largest organized jewelry retailers in Eastern India (based on the number of stores), has introduced a new advertising campaign that is centered on weddings and features Bollywood heartthrob Kiara Advani.
The campaign honors the splendor and glitz of Indian weddings, which are known for being packed with culturally significant activities and good times.
Senco Gold & Diamonds has also announced the launch of a new bridal jewelry collection titled the “Rajwada Vivaha Collection”, which offers a glamorous and stylish line of jewellery for the bride-to-be.
In the newly launched wedding campaign, Kiara Advani features in a never-seen-before dual role, depicting a beautiful bride on her wedding day, having a debate with herself, wondering if she will be able to adjust to married life and be happy. But as she adorns herself with exquisitely designed jewellery, her doubts are replaced by newfound confidence and belief in herself and she is empowered to conquer every heart like a queen. The campaign perfectly captures the power of the ‘Rajwada Vivaha Collection’, brought to life by the inimitable charisma of Kiara.
The new Rajwada Vivaha Collection, where indigenous craftsmanship has been used to create jewellery that encompasses the rich culture and heritage of India, epitomizes nobility or grandeur with its exquisite work on filigree, ball and wire-work, antique, kundan, polki, meenakari and diamonds. The exquisitely handcrafted regal jewellery is designed to bring out the queen in every Indian bride, ready to rule in her new phase of life.
Commenting on the occasion, Senco Gold & Diamonds Director Joita Sen said, “The Rajwada Collection is inspired by the concept that every bride feels like a queen on her wedding day. The collection brings out a feeling of royalty; the designs are grand, wide-spread and can be customized for every budget. The regal collection is for the modern bride who is independent and knows her mind, yet she is respectful of her tradition, family values and relationships. She is a person in her own right and it is her day to shine. Hence, she is the queen of her life and family and that is why Rajwada celebrates the brides of today.”
Senco Gold & Diamonds has also launched a bouquet of special offers which will be available across its 127 showrooms and online platforms till January 8, 2023. The special offers include, up to 25 per cent off on making charges of Gold Jewellery; for Diamond Jewellery, up to 10 per cent off on diamond value and 50 per cent off on its making charges plus a special gift (Diamond pendant worth Rs.9000) whereas offering for Platinum Jewellery includes, up to 20 per cent off on its making charges.
