The Business Bytes
THEBUSINESSBYTES BUREAU
BHUBANESWAR, FEBRUARY 22, 2025
The Tourism Department of the Odisha Government, in collaboration with the Federation of Indian Chambers of Commerce & Industry (FICCI), is set to host the 6th edition of the Odisha Travel Bazaar from February 24-27, 2025, in Bhubaneswar. This prestigious event aims to position Odisha as a leading tourism destination, attracting both domestic and international travellers.
Speaking at a press conference here in Saturday, Deputy Chief Minister of Odisha, Pravati Parida, underscored the significance of the Odisha Travel Bazaar in promoting the state’s rich cultural heritage, pristine beaches, eco-tourism, and adventure tourism.
Tourism Department Secretary Balwant Singh highlighted the state’s progressive tourism policies and strategic initiatives designed to accelerate Odisha’s tourism growth.
The Odisha Travel Bazaar 2025 serves as a flagship buyer-seller meet, bringing together national and international travel and tour operators, Destination Management Companies (DMCs), and sellers from Odisha’s tourism sector. Hosted at Mayfair Convention and Swosti Premium Bhubaneswar, the event will provide an exclusive platform for stakeholders to explore the vast and diverse tourism potential of the state.
Odisha, renowned for its unique natural and cultural heritage, is gaining recognition as a prime destination for travelers seeking immersive and authentic experiences. The event will play a crucial role in promoting Odisha’s hidden gems and lesser-explored destinations, further solidifying the state’s reputation in the global tourism landscape.
The primary objective of Odisha Travel Bazaar 2025 is to aggressively market Odisha’s tourism offerings to domestic and international travellers. The state government has been taking strategic steps to position Odisha as a diverse tourism hub of global standards, presenting a refreshed vision of its untapped potential.
The event will witness participation from approximately 100 Domestic Tour Operators (DTOs) representing over 30 cities across India, alongside more than 30 Foreign Tour Operators (FTOs) from 17 countries, including Australia, the UK, Germany, Belgium, South Africa, Spain, and Singapore. A key highlight of the event will be Business-to-Business (B2B) meetings between 70 tourism sector sellers from Odisha and DTOs & FTOs, facilitating meaningful business engagements and partnerships. Over 3,000 pre-scheduled meetings have been arranged to ensure productive interactions. Additionally, Business-to-Government (B2G) meetings and an adventure tourism workshop will further enrich the event’s agenda.
Participants will also embark on familiarization trips to some of Odisha’s most captivating tourist destinations, including Bhitarkanika, Raghurajpur, Puri-Konark, and the Diamond Triangle. These immersive experiences will provide first-hand exposure to Odisha’s tourism offerings, fostering greater appreciation and interest among tour operators and industry stakeholders.
Odisha Travel Bazaar 2025 is poised to be a landmark event in strengthening Odisha’s tourism footprint. By showcasing its unparalleled tourism potential and fostering key collaborations, the event will play a pivotal role in positioning Odisha as a must-visit destination for travellers worldwide.
