The Business Bytes
New Delhi, October 8, 2024 (TBB Bureau): Sonalika Tractors, India’s No. 1 tractor export brand, has once again demonstrated its dominance in the tractor industry by setting a new performance milestone for FY ’25. At the start of the festive season, the company has recorded its highest-ever domestic year-to-date (YTD) sales of 63,136 tractors, achieving an astounding 7-time growth compared to the overall domestic industry performance. This solidifies Sonalika’s position as a market leader and highlights its unwavering commitment to delivering innovative, farmer-centric solutions to the world’s largest tractor market.
With over 17 lakh satisfied farmer families, Sonalika’s ability to rapidly develop and deliver customized tractors has made it a household name. The company’s focus on enhancing farm mechanization aligns with the central government’s push towards integrating advanced technology into agriculture to boost productivity. Sonalika has also launched its annual ‘Sonalika Heavy Duty Dhamaka’ offer, helping farmers adopt cutting-edge farm technologies at competitive prices.
Commenting on the achievement, Raman Mittal, Joint Managing Director, International Tractors Limited, said: “Every farmer has unique needs, and developing customized solutions is deeply embedded in our DNA. Our focus on delivering optimized, innovative farm technologies has enabled us to achieve our highest-ever domestic YTD sales of 63,136 tractors, far outpacing industry growth. This underscores the growing adoption of advanced technology in the farming sector.”
“As we celebrate a decade of the ‘Make-in-India’ initiative, Sonalika is proud to lead the nation’s growth in tractor exports. With the government’s recent emphasis on agricultural mechanization, we remain committed to equipping farmers with the best heavy-duty tractors to ensure bountiful harvests, season after season,” he added.
